🚨 New in Braze: Get personal with RCS, Banners, and Canvas Context

We just launched RCS and Banners—two dynamic new channels to reach users exactly when (and where) it matters most with more immersive and dynamic messages.

Plus, we’ve added a new step to Canvas in early access: Canvas Context. With Canvas Context, you can add important pieces of unique data—like “renewal date” or “flight time”—to personalize a journey, without needing to make it a permanent part of a user’s profile. 

• ✅ Banners: Dynamic, always-on messages in an app or website
• ✅ RCS: Rich, interactive messages that transform text threads into branded experiences
• ✅ Canvas Context: Smarter journeys tailored to each customer

If you’re looking to move beyond surface-level personalization tactics to build more responsive and contextual experiences across channels, this is the update you’ve been waiting for.

Read more here