Tell us more about the cross-functional partnership it took to execute this creative campaign

In partnership with Jack in the Box, our internal teams included our creative, Brand and CRM teams. Our creative team developed the eye-catching artwork for the campaign that our customers enjoyed so much. The brand team ensured that all elements of the campaign and creative were on-brand for both Mint and coordination with Jack in the Box too. A key was to ensure that the instructions were clear and felt simple. The CRM team was responsible for creating the dynamic promo code and deploying the campaign to our audience base.