Can you tell us more about your ability to work cross-functionally at Spark Networks?

Question

We look at brands’ technological and organizational maturity through the Braze Customer Engagement Index (CEI). One of the things that sets Ace (most mature) brands apart is their ability to meet cross-functionally. Can you tell us a bit more about the teams you collaborate with at Spark Networks to achieve your customer engagement goals?

daphne · Answer

At Spark Networks, we take a cross-functional approach to lifecycle marketing, working closely with product, engineering, data, and customer success to create thoughtful, personalized experiences that align with real user behavior and preferences.Lifecycle marketing doesn’t exist in a vacuum—it’s deeply tied to how our product functions, how we leverage data for personalization, and how we support daters throughout their experience. This collaboration ensures we stay clear of batch-and-blast emails, instead focusing on intentional, well-timed messaging that truly resonates.By working as a connected team, we can move faster, test smarter, and optimize engagement across channels, ultimately driving stronger relationships with our daters and better business outcomes.