Forum Discussion
MaggieBrennan
Community Manager
Community ManagerKicking off the WhatsApp AMA
First question for you lexiehaggerty1, how can a brand tell if it’s ready to add WhatsApp into its existing customer engagement toolkit?
lexiehaggerty1as WhatsApp might be seeing as a 1:1 channel, how to accommodate a bulk messaging strategy via this channel without loosing the 1:1 feeling?
Great question! There are ways to make your communications feel like 1:1 messages, while still sending at scale to a large audience. Here are some tips:
Create personalized WhatsApp campaigns by leveraging your first-party customer data. Include content that reflects their preferences and behaviors. Think recommendations, dynamic promotions, loyalty points, alerts, and more.
Connect in the moments that matter by triggering campaigns and user journeys based on real-time customer behaviors, campaign interactions, and backend updates. This will make your messages feel more authentic, and you’ll see more engagement.
Remember to fine-tune your audiences. Target customers who are most likely to convert with real-time granular segments and filters. Consider using WhatsApp to communicate with your most valuable customers—for example, loyalty program members or those with a high LTV.
