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WhatsApp Use Cases & Target Demo
I'm excited to learn more about the use cases for WhatsApp. I'm also curious who the target demo is for this platform?! Also I am a novice WhatsApp user so I suppose I'd be curious to know how businesses/brands are collecting customer phone numbers since that's required to use the platform..
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Hi Marisha!
WhatsApp is ideal for connecting with your high-value customers in regions where the platform is popular, including Latin America, Europe, Asia, and the Middle East.
For ideas on how to collect phone numbers, check out Tips for building a WhatsApp list? and WhatsApp opt-in campaigns.
