Forum Discussion
MaggieBrennan
Community Manager
Community ManagerKicking off the WhatsApp AMA
First question for you lexiehaggerty1, how can a brand tell if it’s ready to add WhatsApp into its existing customer engagement toolkit?
What are the main benefits of using WhatsApp over push or SMS?
Hi Charys! Here is some general guidance:
Using SMS vs WhatsApp is largely a decision based on where your end-users are and which channel is more popular in those regions. SMS is more prevalent in the US, whereas WhatsApp is more popular in Latin America, Europe, Asia, and the Middle East.
Push and WhatsApp, on the other hand, serve different purposes. Push is a lower cost, lower engagement channel that you can use for quick updates to your Push Subscribed audience. WhatsApp is a higher cost, higher engagement channel to send more 1:1, personalized messages to your high-value customers.
