Welcome to the New and Improved Braze Bonfire!
Hey Bonfire friends! You may notice things look a little different around here. We took your feedback over the last year to heart and have been hard at work behind the scenes to make your experience even better. These updates will make navigating our community simpler, more engaging, and a whole lot more fun.Game On for 2025
Hi Bonfire community! π 2025 is here, and thereβs no better time than the new year to launch an updated ranking and badging system. This year, weβre excited to recognize your contributions in Bonfire more effectively. Hereβs whatβs changing: Ranking Updates Ranking in our community is based on your level of engagementβthe more you participate, the higher your rank. As you advance, you'll unlock additional rewards. Weβre simplifying the structure to make advancement more achievable. Plus, weβve updated the rank names to reflect your accomplishments as you progress. Who doesnβt want to be an Expert? π Hereβs the updated rank structure: New Member Member Contributor Connector Collaborator Supporter Influencer Mentor Expert Visionary Each of these ranks corresponds to activity and engagement levels within the community. The initial ranks emphasize your passive participation, such as sign-ins, page views, and likes. As you progress to higher ranks, you'll achieve them through more active participation, through accepting solutions, replying to discussions, and creating blogs. Below are some answers to questions we anticipate you may have related to these changes. What happens to my current rank status? Donβt worry - you wonβt lose your hard earned status within the community with these changes. Your rank will update based on where you fall within the updated ranking structure and updated corresponding rank name. Where can I see my rank? Your rank will appear as a rank badge next to your username. You can also see your rank on your profile under βRole.β Badging Updates In addition to updating our ranking structure, weβre introducing new badges to recognize how you engage in Bonfire. These badges celebrate your contributions and reward you for the actions you take within the community. Below is a peek into some of the new badges weβre introducing. For a full list of the badges, check out this article. Badge Name What the badge looks like What is the badge for? Picture Perfect Way to go! Youβve updated your pro pic with something uniquely you. Conversation Catalyst You started a discussionβ¦ keep it up! Discussion Driver Youβre on a roll with starting discussions. Thanks for your contributions. Convo Hero 5 discussions startedβ¦ Youβre a conversation hero. Thumps Up Legend You found something that piqued your interest. Way to go on giving your first like!! Five Star Supporter You've given 5 likes... thanks for supporting your fellow Bonfire members! Sharing the Love 25 likesβ¦ Youβre crushing it. Thanks for continuing to spread the love. If you have any questions about updated ranking and badging, please donβt hesitate to reach out to me or any of our other Community Admins.The 2024 Global Customer Engagement Review is Here
Braze is excited to announce that our fourth Global Customer Engagement Review is here. In the fourth installment of our annual Global Customer Engagement Review, weβre taking a deep dive into the evolving world of customer engagement to uncover what marketers need to know today. From the rise of new AI tools to the challenges of supporting truly cohesive experiences across all digital platforms and channels, we aim to equip readers with a clear understanding of the current trends and how to leverage them to support your brandβs success. Download the review to learn: The top three trends shaping customer engagement in 2024 Ways to leverage the trends to drive your brandβs success Insights necessary to navigate the evolving landscape of customer engagement DOWNLOAD NOWNew! Melting Points: Locking in Loyalty
Hi Bonfire Community, Weβre super excited to announce the launch of our latest guide: Melting Points: Locking in Loyalty! In todayβs fast-paced world, building true brand loyalty is more important (and tricky!) than ever. This third edition from the 427Β° Innovation Lab at Braze is packed with insights from global research, creative βBrazestorms,β and cross-industry brand wisdom. Youβll discover that real loyalty goes beyond just perksβitβs all about emotional connections, community, and adding genuine value to peopleβs lives. Whatβs inside this exclusive playbook? Why traditional loyalty models are falling short and how to give them a modern makeover How top brands tap into emotional loyalty by leveraging data effectively Our loyalty framework and 9 adaptable use cases tailored for travel, restaurants, on-demand services, and retail Remember, loyalty isnβt just about pointsβitβs about winning hearts! β€οΈ Ready to dive in? Download the guide now and start locking in what matters most!The 2025 Customer Engagement Review is here!
85% of marketing execs are concerned their messages arenβt hitting homeβdiscover the insights you need to turn every touchpoint into an opportunity. We surveyed 2,300 marketing leaders and paired their insights with data from over 5.7 billion global Braze users to identify the top three customer engagement trends marketers should watch. Learn what tactics and tools top-performing brands are using to tackle customer engagement challenges in 2025. Download the CER now Have ideas about how youβll implement these trends into your own 2025 engagement strategy? Comment below. Weβd love to hear your thoughts!Download Melting Points AI: New Flavors of Creativity
Brands today are at a pivotal moment in their customer engagement efforts. As AI has leapt into the marketing mainstream, leading executives, investors, analysts, and others have begun to wonder what the long-term impact of this technology will be. But as AI grows in importance for customer engagement, marketers are discovering that itβs not enough to invest in AI solutionsβyou need to have a clear vision for what youβre looking to achieve. AIβs capabilities are vast and impactful, but making the most of them requires thoughtful experimentation and iteration. To set you up for success, Braze 427Β° Innovation Lab has created a new collection of crawl/walk/run AI use cases for customer engagement. DOWNLOAD HERE
