Marketing Operations Manager - B2B
Apply here: https://job-boards.greenhouse.io/hs/jobs/6232672 About the Marketing Operations Manager- B2B at Headspace: Headspace’s mission is to create a world where mental health is never an obstacle. We provide on-demand access to behavioral health coaching, video therapy, video psychiatry and self-guided content that’s proven to improve symptoms of depression and anxiety. We are a fast-paced environment, learning and evolving quickly, so we can provide the best support possible to our members. This role requires you to be adaptable, flexible, and friendly to a growth mindset. Our culture is extremely supportive, passionate and committed. We’re willing to go above and beyond to reach our goals, to step in and help each other out across all teams, and to give and receive feedback graciously. The Marketing Operations Manager will help lead Braze operations, with a specific focus on the B2B2C business. Reporting to the Senior Manager, Marketing Operations, the Marketing Operations Manager will work cross-functionally with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others, to create and deploy cross-channel marketing campaigns that drive enrollment and engagement. If you are someone who likes to get their hands dirty, dig into technical problems, and find creative solutions, we want to hear from you. How your skills and passion will come to life at Headspace: Responsible for the creation and deployment of Braze marketing programs across email, modal, push, SMS, and landing pages; ensuring programs are targeting the right audience, are error-free, and able to report on the right KPIs. Maintain our Braze instances, identify improvements, and interact directly with our Braze reps to ensure new features or improvements can be implemented. Support Lifecycle strategic engagement initiatives – both in strategy, execution & driving the work end-to-end, such as developing and executing a strategic push notification plan to drive coaching engagement. Monitor the performance of Braze campaigns, including tracking and reporting on key metrics such as click-through rates and conversion rates, and developing benchmarks for B2B business. Supporting data functionality in Braze: Working cross-functionally to request attributes and events, maintaining existing segments and other data points; ensuring data is clean, accurate, and properly formatted. Collaborate closely with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others to ensure Braze campaigns are aligned with overall business goals and objectives and identify opportunities for improvement. Responsible for ensuring that Braze campaigns comply with all relevant regulations and policies, including data privacy and security regulations. Create and maintain documentation of marketing operations processes. What you will bring: Required Skills: 4+ years experience in marketing or CRM operations, ideally focusing on technical execution of marketing campaigns across email, push, in-app modal, and SMS You have a deep understanding of multi-channel best practices, deliverability and data protection laws You are highly motivated and considered a self-starter, running projects from start to finish You’re a strong project manager, and can manage multiple projects, priorities, and resources You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter You’re data-driven and able to report cleanly and accurately on marketing campaigns You’re skilled in designing, executing, and analyzing A/B tests and multivariate experiments that optimize marketing campaign performance You also have experience creating and executing cross-channel lifecycle marketing campaigns that drive signup, engagement, and conversion Preferred Skills: Experience with Braze highly preferred Experience with Liquid Logic highly preferred Experience with Amplitude or Tableau a plus Intermediate knowledge of HTML and CSS as it relates to email a plusAdobe - Product Growth Manager Contractor
The Document Cloud Product-Led Growth team is looking for an Engagement and Retention Growth Manager for Acrobat mobile who will plan, execute, and iterate on data-driven campaigns to engage mobile users from trial, onboarding to sustained use for paid users. The successful candidate will use analytic insights to inform key projects to improve the end-to-end customer experience. You will implement a roadmap of initiatives to drive customer-centric engagement in Acrobat mobile, while coordinating across internal teams to implement engagement campaigns. This is a critical role that offers the opportunity to build, measure, track, and provide insights to inform future business opportunities for Adobe. Does this sound like you? Keep reading! We are looking for someone who has the analytical and technical skills to play a key role in the development of campaigns from inception through deployment and is directly responsible for technical execution in Adobe Campaign, Adobe Experience Manager, and other proprietary personalization tools. The ideal candidate is adaptable, passionate about using big data to deliver outstanding customer experiences, excels at establishing relationships and credibility across diverse groups, is a self-starter with strong initiative, and has superb verbal and written communication skills. And brings their own sense of humor to the team! WHAT YOU’LL DO Use product insights and data to advise strategies to increase product engagement and improve the customer journey for free and paid users across the Acrobat mobile apps Plan, develop, and implement in-product A/B testing frameworks and roadmaps including hypothesis, test designs, execution, and deployment of quarterly plans Create test campaigns within Adobe internal systems and production environments to deliver real-time connected, contextual, and intelligent personalized experiences to our users - completing campaign design, QA, preparing launches, and deploying campaigns in an engagement platform Work with cross-functional partners and external vendors to prioritize and execute high priority initiatives to achieve business goals Partner with data science and analytics teams to help define and build a data personalization models that will generate the insights required to prioritize initiatives and drive in-product growth programs Work with partners to understand key campaign parameters and inputs, such as subscriber audience, program frequency, complex segmentation, degree of personalization, creative approach, and develop an appropriate, campaign-specific testing approaches to scale programs Handle analytics needs like creating tracking codes and external URLs tools to support flawless execution of in-product campaigns WHAT YOU NEED TO SUCCEED Proven experience in a mobile app engagement or growth role, with a track record of driving user engagement and growth for subscription based products Knowledge of mobile app development processes and user experience principles. Excellent understanding and hands-on experience with A/B testing, UX tools, and in-product testing methodologies. Attention to detail in planning and execution while seeing the big picture and understanding how the pieces fit together and affect one another. Exceptional people and interpersonal skills, excellent communication, ability to work well in cross-functional situations, and proven track record to influence others. Demonstrated success in matrixed and dynamic environments, rapidly anticipating and adapting to shifting priorities. Proven analytical skills and advanced knowledge of Excel / PowerPoint Knowledge of SQL fundamentals or other database technologies a plus Knowledge of Adobe Experience Manager, or comparable Content Management Software is a plus Ability to work effectively within a team in a fast-paced, growth environment Ability to organize and prioritize multiple projects and deadlines with minimal oversight BS/BA with 5+ years’ experience in one or more of the following: analytics, e-commerce, software, high tech A phenomenal sense of humor and growth mindset We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.
Email Marketing & CRM Specialist
Apply here: https://www.linkedin.com/jobs/view/4008854022 Responsibilities: Strategize and execute promotional & lifecycle email programs, including trafficking assets & audience targeting, QA, and monitoring performance Manage the set-up and deployment of complex automated communications within Braze, including A/B tests and behavioral triggers Own the maintenance of the email marketing calendar and the creation of email briefs. This involves working across various departments in the company, including creative, pricing, product, etc. Track key email metrics such as delivered, open rate, revenue, conversion rate, and opt-out rate by various email types and/or segments, establishing benchmarks for each Create & communicate reports (weekly, monthly, ad hoc, etc.) that analyze findings, identify trends, and recommend a course of action Troubleshoot technical issues related to email rendering, deliverability, and tracking. Enhance the app-first customer journey through cross-channel canvases, including in-app messages, push notifications, email, and on-site banners Requirements 2+ years’ experience with Braze Familiarity with A/B testing methodologies and email performance metrics Google Analytics experience preferred Familiarity with email marketing best practices for revenue generation Knowledge of list segmentation strategies Understanding of email fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc.Looking for a Marketing Automations Manager?
Let me introduce myself briefly: My name is Tim, and I am 25 years old with over three years of experience in CRM, focusing deeply on automations and infrastructural projects. I am currently seeking a job with the following characteristics: 80% to 100% full-time employment Remote work or based in Hamburg (or nearby) An automation marketing position with a more technical focus Starting from October 1st, 2024. Are you interested in speaking with me? Let's connect on LinkedIn! Feel free to reach out. https://www.linkedin.com/in/tim-josef-muggenthaler-1b103b183/Spark Networks - Graphic Designer
Apply here: https://www.linkedin.com/jobs/view/4005959753/ Responsibilities: Conceptualize and create visually appealing designs that effectively communicate our brand's message and value proposition Create engaging digital graphics and animations for social media, email campaigns, and website content Identify and evolve creative solutions to grow customer experiences; incorporate both brand direction and performance data Collaborate with cross-functional teams to understand project requirements and deliver designs that meet client needs Design and maintain brand guidelines, ensuring consistent visual identity across all marketing materials Own projects from kickoff through completion, presenting your work to stakeholders and incorporating feedback into thoughtful final assets Improve the creative workflow process, including finding efficiencies in leveraging templates while still maintaining creativity and delivering added value to the consumer Stay up-to-date with design trends and best practices Requirements: 5+ years of experience as a Graphic Designer with a strong portfolio demonstrating expertise in brand design for emails and paid ads Proficient in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign) Excellent eye for visual composition, typography, color theory, and layout design Strong storytelling and conceptual thinking skills to transform ideas into compelling visuals Able to own a project from start to finish, working autonomously but welcoming feedback and collaboration Detail-oriented with focus on delivering results Self-starter, takes initiative, with the ability to juggle multiple priorities Ability to partner with multiple cross-functional teams Bachelor’s Degree required HTML experience is a plusSpark Networks - Copywriter
Apply here: https://www.linkedin.com/jobs/view/4005962119/ Responsibilities: Write on-brand copy that engages, educates, and resonates with customers Create compelling content for SEO, performance media, awareness, and evergreen ad copy, with an eye toward achieving specific performance goals Craft copy for email campaigns, product releases, push notifications, and in-app messages Monitor and analyze email performance metrics, making data-driven decisions to improve future campaigns Interpret creative direction from briefs into copy that converts Ensure quality, clarity, and consistency in content and copy across all channels and assets Work closely with creative, marketing and cross-functional teams to fulfill a range of needs across different platforms Present copy at review meetings Collaborate closely with graphic design partners Stay up to date with copy trends and generate new ideas to draw the audience's attention Requirements: Bachelor’s Degree in English, Journalism, Marketing, or a related field 1-3 years of experience in a similar role Teamwork, project management skills, and creativity a must Experience with SEO a plus Excellent written and verbal communication skills Strong organization and prioritization skills, ability to handle multiple projects across several seasons/packets/channels Detail oriented with focus on delivering results Self-starter, takes initiative, with the ability to juggle multiple priorities Ability to partner with multiple cross functional teams
Seasonal Digital Production Assistant
This temporary, freelance role will support the e-commerce and digital team with the creation and deployment of omnichannel marketing campaigns and automations, including email, SMS, and web sales promotions for all Crimson Wine Group (CWG) brands. Dates: 9/15/2024-12/31/2024 Rate: $25-$35/hour DOE Working closely with the E-Commerce Digital Production Specialist you will perform the following functions: Key Tasks Using ChatGPT or similar, create draft email copy for each email. Manage tasks in our editorial calendar. Build and deploy marketing and sales campaigns for seasonal sales. Utilizing event triggers and customer attributes, build and deploy canvas automations for all brands. Utilize AB tests to improve KPIs. Manage quality assurance testing and approvals from multiple stakeholders prior to launch. Identify other areas within Braze for workflow and system optimization. Skills/Experience 2+ years of email marketing experience. 1+ years experience on the Braze platform. Location in US time zones a plus. Excellent written and communications skills. Proficiency in copywriting a plus. Please email me at mark.gordon@crimsonwinegroup.com if you are interested.
ExpertVoice - Director of CRM
Job Post link Description ExpertVoice works with hundreds of the world’s most respected consumer brands – companies like Garmin, Carhartt, Purina, Ariat, TaylorMade, Brooks, and more, as well as retailers like REI and **bleep**’s Sporting Goods – to engage influential everyday experts, and to build, track and reward their helpful expertise. At ExpertVoice, we are proud to have cultivated a community of individuals who embody our core values. ExpertVoice employees are authentic, driven, and bold. We believe that our people are the heart and soul of our organization and their commitment to these values that drives our success. When you join ExpertVoice, you become part of a team that is united by a shared passion for excellence and a desire to make an impact. Job Summary: ExpertVoice is seeking a highly motivated, strategic Director of Customer Relationship Management (CRM) to join our team. Reporting to the VP of Marketing, you will be responsible for driving engagement across the member base throughout their lifecycle and supporting the promotion of key brands in our channels. The ideal candidate will have extensive experience in email, mobile push, and SMS and will leverage data elements to drive automation and scaled personalization. Job Post LinkPhiture is hiring: CRM-experienced growth marketer (EMEA, Berlin/Remote)
Job listing: https://boards.eu.greenhouse.io/phiture/jobs/4361694101 Phiture is the agency behind the Mobile Growth Stack framework. We work with global brands including. LEGO, Adobe, HBO Max, Headspace, Paypal, UNIQLO, Lion Studios, Tripadvisor to drive measurable value for their businesses through solutions combing tech, data and cutting-edge services built around best-of-breed platforms like Braze. Although we're always developing and refining tech and AI to increase efficiency and impact, we believe that it's not only possible, but important to navigate an increasingly tech-enabled world without losing touch with what makes us — and our customers — human. We're looking for a AAA Braze-experienced growth marketer to help our customers build out automated, adaptive, personalized multi-channel lifecycle programs that deliver measurable impact. At Phiture, you'll learn more in 1 year than you would in 2-3 years in house. It's a fast-paced environment working alongside a team of experts with a drive for results and desire to hone their craft and build a career. If you're ready to take that step and come work with us in redefining growth marketing, please get in touch https://boards.eu.greenhouse.io/phiture/jobs/4361694101Braze technical contractor wanted!
Location: Remote Description:The lifecycle marketing team at Quizlet is looking for a contractor who can provide our team additional technical support for Braze. If you have experience with Braze, can set up complex campaigns, and write liquid logic, please reach out!
