Adobe - Product Growth Manager Contractor

The Document Cloud Product-Led Growth team is looking for an Engagement and Retention Growth Manager for Acrobat mobile who will plan, execute, and iterate on data-driven campaigns to engage mobile users from trial, onboarding to sustained use for paid users. The successful candidate will use analytic insights to inform key projects to improve the end-to-end customer experience. You will implement a roadmap of initiatives to drive customer-centric engagement in Acrobat mobile, while coordinating across internal teams to implement engagement campaigns. This is a critical role that offers the opportunity to build, measure, track, and provide insights to inform future business opportunities for Adobe. Does this sound like you? Keep reading!

We are looking for someone who has the analytical and technical skills to play a key role in the development of campaigns from inception through deployment and is directly responsible for technical execution in Adobe Campaign, Adobe Experience Manager, and other proprietary personalization tools. The ideal candidate is adaptable, passionate about using big data to deliver outstanding customer experiences, excels at establishing relationships and credibility across diverse groups, is a self-starter with strong initiative, and has superb verbal and written communication skills. And brings their own sense of humor to the team!

WHAT YOU’LL DO

• Use product insights and data to advise strategies to increase product engagement and improve the customer journey for free and paid users across the Acrobat mobile apps
• Plan, develop, and implement in-product A/B testing frameworks and roadmaps including hypothesis, test designs, execution, and deployment of quarterly plans
• Create test campaigns within Adobe internal systems and production environments to deliver real-time connected, contextual, and intelligent personalized experiences to our users - completing campaign design, QA, preparing launches, and deploying campaigns in an engagement platform
• Work with cross-functional partners and external vendors to prioritize and execute high priority initiatives to achieve business goals
• Partner with data science and analytics teams to help define and build a data personalization models that will generate the insights required to prioritize initiatives and drive in-product growth programs
• Work with partners to understand key campaign parameters and inputs, such as subscriber audience, program frequency, complex segmentation, degree of personalization, creative approach, and develop an appropriate, campaign-specific testing approaches to scale programs
• Handle analytics needs like creating tracking codes and external URLs tools to support flawless execution of in-product campaigns

WHAT YOU NEED TO SUCCEED

• Proven experience in a mobile app engagement or growth role, with a track record of driving user engagement and growth for subscription based products
• Knowledge of mobile app development processes and user experience principles.
• Excellent understanding and hands-on experience with A/B testing, UX tools, and in-product testing methodologies.
• Attention to detail in planning and execution while seeing the big picture and understanding how the pieces fit together and affect one another.
• Exceptional people and interpersonal skills, excellent communication, ability to work well in cross-functional situations, and proven track record to influence others.
• Demonstrated success in matrixed and dynamic environments, rapidly anticipating and adapting to shifting priorities.
• Proven analytical skills and advanced knowledge of Excel / PowerPoint
• Knowledge of SQL fundamentals or other database technologies a plus
• Knowledge of Adobe Experience Manager, or comparable Content Management Software is a plus
• Ability to work effectively within a team in a fast-paced, growth environment
• Ability to organize and prioritize multiple projects and deadlines with minimal oversight
• BS/BA with 5+ years’ experience in one or more of the following: analytics, e-commerce, software, high tech
• A phenomenal sense of humor and growth mindset

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

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Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.