CRM Lifecycle Marketing Manager
Opportunity As a Braze specialist, you will be responsible for executing high-impact, data-driven lifecycle marketing campaigns across multiple channels—including email, SMS, push notifications, in-app messaging, landing pages, and social. You will design and deploy automated and triggered customer journeys, leveraging advanced Braze features such as liquid logic and dynamic content, as well as integrating webhooks and API-triggered campaigns to drive real-time engagement. This is a fast-paced, customer-centric role requiring both strategic marketing insight and technical proficiency. Responsibilities Own end-to-end campaign execution in Braze, managing email, SMS, push notifications, in-app messaging, landing pages, and social communications. Develop and deploy automated customer journeys, including AI optimizations, webhook and API-triggered campaigns, to drive registration growth and conversion. Leverage advanced Braze capabilities (e.g., liquid logic and dynamic content) to implement personalized, scalable messaging. Collaborate with internal stakeholders (marketing, clinical, product, analytics, engineering, and creative) to design robust audience segmentation, campaign triggers, and technical integrations. Oversee the communications intake process and maintain a monthly campaign calendar to ensure alignment with business priorities. Manage vendor relationships and third-party tools, supporting lifecycle marketing initiatives with seamless API integrations. Implement rigorous A/B testing, QA processes, and performance tracking—monitoring key lifecycle KPIs (registrations, conversion rates, open rates, CTRs, and engagement) to optimize campaigns. Troubleshoot technical issues, partnering with Clinical, Product, Engineering, and Data teams to resolve integration challenges and ensure data integrity. Build, maintain, and optimize email templates, landing pages, and integration endpoints to deliver a seamless user experience. Provide training and technical guidance to internal teams on Braze best practices and leveraging API/webhook integrations. Additional duties as assigned Qualifications 5+ years of hands-on experience with Braze, managing multi-channel marketing campaigns. Proven expertise in CRM and lifecycle marketing, driving customer engagement, growth, and conversions through data-focused strategies. Strong technical proficiency, with demonstrable experience in API and webhook integrations for real-time campaign triggers. Proficiency in leveraging Braze’s advanced features (e.g., liquid logic and dynamic content) and integrating with external systems. Excellent analytical skills and a data-driven mindset, with experience in A/B testing, segmentation, and performance optimization. Proven project management abilities and a track record of effective collaboration with cross-functional teams in a fast-paced environment. A meticulous focus on QA and technical detail, ensuring flawless campaign execution and seamless system integration. Outstanding communication skills, with the ability to articulate technical concepts to both technical and non-technical audiences. Familiarity with HTML/CSS and other digital marketing technologies is a plus. This remote opportunity is available to US based persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Compensation and Benefits The compensation range for this position is $115,000-$130,000 annually. In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin A competitive compensation package in line with leading technology companies As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments. Opportunity for equity participation Unlimited vacation with manager approval 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options 401k retirement savings planWe're Hiring: Lifecycle Marketing Manager @ Avid
WHAT YOU WILL DO: Lifecycle Strategy & Campaign Management: Develop and execute end-to-end automated lifecycle marketing programs leveraging Braze across multiple channels, including email, in-app messaging, push notifications, and onsite experiences with the goal of driving acquisition, onboarding, retention, and expansion. Advanced Audience Segmentation & Personalization: Design and implement sophisticated customer segmentation strategies using our CDP, Google Cloud, and Salesforce integrations to create highly targeted, personalized experiences at scale. Ensure each customer receives relevant, timely, and engaging communications throughout their lifecycle journey. Cross-Functional Collaboration & Alignment: Collaborate closely and consistently with Product Marketing, Content, eCommerce, Digital Ops, Creative Services, and Engineering teams to integrate lifecycle marketing initiatives seamlessly into broader company strategies and product releases. Ensure all lifecycle communications reflect cohesive branding and align closely with company-wide growth objectives. Data-Driven Optimization & Experimentation: Establish rigorous experimentation frameworks, regularly performing comprehensive A/B and multivariate testing to optimize engagement, conversion rates, retention, and LTV. Analyze data from Braze, Litmus, Google Analytics, and Salesforce to refine campaigns, customer journeys, and messaging strategies continuously. Performance Measurement, Reporting & Insights: Define and track clear KPIs, establish performance benchmarks, and regularly provide insightful analysis of lifecycle marketing results. Leverage performance data to identify actionable improvements, communicate insights effectively to stakeholders, and drive strategic decisions for campaign refinements. MarTech Ownership & Continuous Improvement: Serve as the primary expert and liaison with Braze Account Management and other MarTech vendors, staying informed of new features, best practices, industry trends, and technologies. Lead internal education efforts, ensuring the organization fully leverages Braze’s capabilities to enhance personalization, automation, and customer engagement. Innovation & Industry Expertise: Proactively identify innovative opportunities within lifecycle marketing by staying current with SaaS industry trends, best-in-class subscription models, personalization strategies, and competitor insights. Act as an internal champion for experimentation and innovation, promoting a culture of continuous improvement and customer-centric marketing. WHO YOU ARE: Customer-Obsessed Experienced Lifecycle Marketer: 5+ years of experience driving lifecycle or CRM marketing programs, specifically utilizing Braze for campaign orchestration, segmentation, and personalization. You have a relentless passion for understanding customers, continuously strive to enhance their experience, and proactively use data-driven insights to personalize every touchpoint and interaction. Customer Segmentation & Automation Expert: Deep knowledge and demonstrated success in customer segmentation strategies, automated multi-channel campaigns, and personalized communications leveraging data-driven insights to improve retention, expansion, and customer lifetime value (LTV). Analytical & Data-Driven: Strong analytical capabilities, proficient with advanced experimentation frameworks (A/B testing, multivariate tests), and experienced using analytics platforms such as GA4, Amplitude, or equivalent. Familiarity with Customer Data Platforms (CDPs) and the ability to interpret complex data sets to drive actionable insights. Cross-Functional Collaborator: Proven track record of successfully collaborating across diverse teams—including Product, Creative Services, eCommerce, Digital Ops, Content, and Development—to execute cohesive lifecycle strategies aligned to broader organizational goals. Highly Organized & Project-Oriented: Exceptional organizational, planning, and project management skills, capable of independently managing multiple complex projects simultaneously, prioritizing effectively, and consistently delivering high-quality outcomes. Compliance-Savvy: Strong understanding of relevant marketing compliance requirements, including CAN-SPAM, GDPR, and other regional or global regulations impacting customer communications. Technically Proficient: Solid knowledge of HTML/CSS specifically for email debugging, ensuring seamless execution and delivery of email campaigns across platforms. Creative Industry Enthusiast (Bonus): Experience or a genuine passion for video, music production, audio recording, or related creative industries is a significant advantage, helping you empathize deeply with our customers and their creative journeys. WHAT TO LOOK FORWARD TO? Join a global team and experience a dynamic, collaborative work environment that fosters innovation and growth. Remote work model offering flexibility to balance work and life. Access to development programs with strong support and mentoring to help you grow and advance within the company. Equal opportunity employer committed to diversity, inclusivity, and creating a welcoming environment for all employees. Attractive benefits package including health & life insurance, referral rewards, and generous leave policies to ensure a healthy work-life balance. Think this role is a good fit for you? Apply now! Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.MarTech Business Application Manager
Please apply here. Our marketing teams across OLX connect customers to the most relevant OLX products, personalize the experience, and create relevant and engaging customer communications . MarTech is there to build , scale and enable marketing teams to achieve these goals with a best-of-class MarTech platform which can accelerate progress, and create great customer experiences. This role is a key element to unlock this hidden value of the marketing teams and OLX customers. As a MarTech business application manager, you will collaborate closely with the CRM Marketing team to enhance the current platform. Your focus will be on resolving CRM issues, promoting consistent practices, ensuring products remain robust and scalable, and developing a community that shares CRM knowledge and best practices. As the team explores new possibilities, you will potentially be the application manager for additional tools owned by the team. Your primary responsibilities will include overseeing and enhancing platform health and scalability metrics, adoption rates, and the speed of launching campaigns. Your tasks will involve establishing governance structures for the platform, admining the existing tool and supporting CRM users by introducing best practices and new features from Braze. This role requires a proven history of managing a CRM tool (ideally Braze). You should be good at communicating effectively with both internal and external stakeholders, identifying and resolving issues, questioning existing processes, and swiftly adapting to changes. What You’ll Be Doing Platform Management: Oversee the setup, configuration, and ongoing maintenance of the CRM/Braze platform. User management: Governance and management of roles and rights in the tool including approval flows and onboarding new users. Setting up ways of working and standardisation: Collaborate with marketing teams to help them build the campaigns in Braze in an optimal way. Set up and continue optimizing the way of working with Braze of all the teams and best practice. Monitor email deliverability. Data Management: Manage and ensure the accuracy and integrity of data integrations within the platform. User Support and Training: Provide training and support to internal teams on Braze functionalities. Troubleshoot and resolve platform-related issues. Introduce best practices and Braze product roadmap to the OLX users. Compliance and Security: Ensure compliance with data protection laws and company policies. Implement security best practices within the platform. Owning the partnership and commercial engagement with our partners (like Braze): Govern the commercial entitlements with our vendors. Own the engagement with the vendor including technical issues. What We’re Looking For Experience: 2-3 years Hands-on experience using the CRM platforms like Braze or similar customer engagement tools. Background in digital marketing, customer engagement, or CRM systems. Technical Skills: Understanding of data integration and management processes. Proficiency in Liquid scripting for campaign customization. Knowledge of SQL for querying customer data for CDI (Segment Extensions). Analytical Skills: Strong ability to interpret data and make informed, data-driven decisions. Proficiency with analytics and reporting tools. Communication Skills: Effective communication and interpersonal skills for collaboration with diverse teams. Ability to train and guide users of varying technical expertise. Problem-Solving: Strong problem-solving skills and the capability to troubleshoot technical issues. Why join OLX? At OLX, we invest in ourselves and each other to reach our full potential. We avoid bureaucracy and empower our teams to innovate; with opportunities, training, and leadership behaviors a key focus for all. Our commitment to inclusion ensures we listen to a diverse range of voices when making decisions. And, we combine the spirit and agility of a startup with our global scale and the backing of Prosus, one of the largest consumer internet groups in the world. Diversity, Equity and Inclusion at OLX At OLX, we are committed to creating a diverse, inclusive, and authentic workplace. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, religions, backgrounds, and experiences to apply. If you are excited about this role, and your past experiences do not align perfectly with every criteria asked for in the job description, we would still like you to apply. You may be just the right candidate for this or other opportunities across the business, and we'd like to hear from you. Sounds interesting? Please apply here. OLX (OLX consists of OLX Global B.V. and its affiliated companies) will handle your personal data with care and will process your personal data to assess your fit for the position you are applying for. You can give your consent (optional) to allow us to store your data for up to 12 months after the application process. So that in case you are not fit for the role at stake we can consider you for other suitable roles. Please refer to our Privacy Statement to find out more about how your application data will be processed.Marketing Automation Specialist
LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt an industry. We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry — a game changer when it comes to career growth. Position Title: Marketing Automation Specialist - 6 month contract Location: US-Remote About the Role: The marketing automation specialist will execute marketing programs to drive Creator acquisition and retention. This role will be accountable for flawlessly executing email, in-app, push notifications, and other channels to maximize profitable growth. This role reports to the Senior Manager, Marketing, CRM Automation, and Execution, and requires a dynamic individual who has a passion for building and optimizing marketing programs. How you will make an impact Execute multi-channel marketing campaigns that drive the acquisition & retention of new Creators & consumers using Braze and HubSpot. Execute multi-channel campaigns that include Email, SMS, Push, & in-app messaging Own and drive channel marketing performance to improve engagement & channel health Execute event-driven, campaigns for hyper-segmented audiences Ensure tracking and attribution of campaign conversion Meet all deadlines per the marketing calendar and roadmap Collaborate with Product, CRM Strategy, & Data teams to manage contact data accuracy, including updating, deduping, importing, exporting and ongoing maintenance. Guarantee quality of all marketing execution. Utilize strong project management skills to track and deliver critical marketing system projects and operational projects on time. What you bring to LTK Bachelor’s Degree in Business, Marketing or Communications. 4+ years of experience in marketing automation and/or CRM. Experience using Braze and HubSpot. Data-driven and analytical experience. HTML & Liquid Language experience preferred Ability to multitask, prioritize and meet deadlines in a dynamic fast-paced environment. APPLY HEREMarketing Automation Associate
Lark is seeking a talented Marketing Automation Associate to join our growing team. This role requires deep hands-on execution within our marketing automation platform, spending the majority of your time building, optimizing, and managing campaigns to ensure seamless customer journeys. You will collaborate closely with the Senior Marketing Operations Manager and cross-functional teams to build, test, and improve marketing automation strategies that drive customer engagement, conversion, and retention across multiple channels, including email, SMS, push notifications, and more. Apply here
Job Seeker: Senior Lifecycle Marketing and CRM Manager
Hello Braze Community, I'm Chez, a seasoned Braze specialist with experience dating back to the AppBoy days. With over 10 years as a Lifecycle/CRM Marketer, I've developed comprehensive expertise across the platform's evolution and marketing automation landscape. Key highlights of my experience: Deep expertise in Braze implementation and strategy 10+ years in Lifecycle Marketing and CRM End-to-end campaign management and optimization Data-driven approach to customer engagement and retention I operate through my own consulting company, which keeps things simple and straightforward for both parties - from contracts to taxes. Based in Bulgaria with my family, I'm exclusively seeking 100% remote opportunities. While I'm located in Europe, I'm flexible with working hours to collaborate effectively with teams across different time zones and have done so successfully for the last 5 years. You can explore my full professional background on LinkedIn (https://www.linkedin.com/in/lachezar-hristov/), or reach out directly at lachezar.hristov.bg@gmail.com to discuss potential opportunities. I'm happy to share my detailed CV and chat. Best regards, Lachezar (Chez)
Available ASAP: CRM/Lifecycle Manager
Hi, I am currently in the market looking for my next CRM/Lifecycle contract role. 10 years' experience across CRM core areas including strategy, lifecycle, automation, segmentation and campaign management. Strategic CRM thinker at heart. Very keen advocate of Braze platform spanning two different roles, including migration & full implementation. My main industry experience is in financial services (+7 years') including trading, investing and banking. Here's my profile: https://www.linkedin.com/in/steven-pearson-666b75101/ And my CRM blog via Substack: https://crmbitesblogbysteven.substack.com/ Get in touch if you're interested to chat: s.pearson@stvp-consulting-ltd.co.uk or call me on +44 (0)7874741991Job seeker: looking for CRM/automation/customer journey gigs!
Bonfire community! I'm grateful to have had the opportunity to own all CRM functions at my last job - automation, campaigns, SMS, segments, tagging, etc - it was at a mortgage company that unfortunately didn't survive and I was laid off. I want to continue on the path of CRM/customer engagement and create larger scale canvases using Braze...while I've no working experience with this specific platform, I have transferrable skills and have obtained status of the Braze Certified Practitioner. Does anyone have any advice for someone at my level, with 3 years experience and a proven track record, looking to grow my career at a company that uses Braze or similar tools? If you're hiring and interested in learning more about my background, please send me a connection request! https://www.linkedin.com/in/terry-gaylord/HIRING: Senior Platform Architect (Braze)
The Braze and Merkle partnership enable brands to work with two industry leaders in messaging innovation and delivery. We fuse our data-driven, strategic messaging capabilities with Braze’s leading, mobile-first messaging platform to help brands reach their customers wherever they are. And we do all of this in a way that is scalable, integrates into existing tech stack, and fully maximizes current investments. Careers at dentsu <-- Job Description
