freelance CRM Specialist
Location EMEA - Remote friendly Description Our app has been a braze customer for a little over 2 years. We currently have a relatively comprehensive setup tapping into push, IAM & email. We are looking for someone with 3+ years of experience with Braze to level up our initiatives on the platform. Toward the end of the assignment (3-6mo), a team member will need to be coached so they can take over the CRM function internally. Salary Range (Optional) freelance contract, TBD
Lifecycle & Retention Specialist
Cobee is on a scaling mission going through high growth. After scaling from 40 to +150 people in less than 1 year, we are looking to scale the team 2x during 2022-2023, and we are launching new markets across the globe. We are looking for a Lifecycle & Retention Specialist to be responsible for managing the customer journey of our B2C users. You’ll work closely with the Marketing, Customer Success, Customer Experience and Product teams to ensure that customers have a positive experience and are retained over the long-term. Your responsibilities may include creating and implementing customer engagement strategies, analyzing customer data to identify trends and opportunities and developing and maintaining customer relationships. You will be critical in ensuring that Cobee values and culture is top of mind in every hiring decision that is made while continuing to develop a best-in-class employee experience through forward-looking and innovative policies and frameworks around compensation, benefits, and the promotion of health & wellness. This role has to be more than the 50% of their time-based in Madrid, Spain.
Lifecycle contractor (remote) - US based Fintech
Location: Remote (preferred timezone: US) Description: We are looking for an lifecycle contractor to join our expanding team: Email Campaign Development: As an Email Marketing Contractor, your primary role will be to develop and execute engaging email campaigns and canvases using the Braze platform. You'll be responsible for execute emails according to the approved copy/design that resonate with our target audience. Campaign Monitoring: Keep a close eye on the performance of your email campaigns. Track open rates, click-through rates, conversion rates, and other key metrics. Results Reporting: Prepare detailed reports on campaign and canvas results. You'll need to analyze the data, extract insights, and provide recommendations for improvement. Your insights will guide our decision-making process for future email marketing endeavors. CRM Health Enhancement: Part of your role will be to ensure the health of our Customer Relationship Management (CRM) system. Identify and rectify data inconsistencies, duplicate entries, and any other issues that may affect the accuracy of our customer data. A well-oiled CRM is essential for effective email marketing. Requirements: Proven experience in email marketing, preferably using the Braze platform. Proficiency in data analysis to interpret campaign results. Excellent attention to detail to maintain CRM health. Familiarity with email marketing best practices, including CAN-SPAM and GDPR regulations. Ability to work independently and meet deadlines. Salary Range (Optional) Negotiable. Open to hourly or monthly retainer
Sr. Manager, CRM Lifecycle - Creator Commerce
Location: Remote Description: Oversee & manage creator & shopper touchpoint journey prioritization across all communications for both creator and shopper. Work with cross functional teams to ensure engagement and conversion KPI’s. Identify and develop seasonal, brand, product, and insights campaign strategies and communication plans for Creators and/or Shoppers to be executed through CRM channels Effectively manage a team of campaign planners while ensuring KPI’s goal are met. Build marketing touchpoints and communication campaign plans to share with Creators and/or Shoppers via email, push notifications, in-app and web experiences to nurture engagement Manage end-to-end campaign planning process: brand, seasonal, promotional, and strategic campaign calendars, briefs, reviews, and ensure successful execution in partnership with production teams Collaborate with LTK Brand sales team to integrate brand opportunities into LTK-owned seasonal and insights campaign strategies Oversee Asana, Airtable, and cross-functional campaign management tools for campaign planning and execution Create campaign strategies to encourage Creators and/or Shoppers to adopt new product features for LTK Creator app and/or LTK app in partnership with the product marketing team Collaborate with data, research, and analytics teams to understand campaign performance and develop new testing strategies based on those insights. A/B Testing & Performance Optimization - Establish baselines on all critical metrics for all campaigns and continuously run CRM marketing experiments to optimize for Creator growth - frequency, retention, lift in conversion, and GMV Drive innovation to increase monthly performance to grow the number of daily active Creators and Shoppers Qualifications: Bachelor’s Degree in Marketing, Advertising, Business Administration, or equivalent combination of experience and instruction. 8+ years experience in campaign planning for customers. CRM lifecycle marketing preferred. Experience in the retail, B2C, or 3-sided marketplace industries (such as UBER, LYFT, Doordash, etc) is a plus! CRM Platform experience in Braze (preferred), Salesforce, Oracle, Hubspot, or similar experience. Proficient in Lucid chart (or comparability customer journey visualization tools), and conditional “If/Then” statements to build the lifecycle experience. Ability to work with ambiguity and to analyze & synthesize complex data and draw business insights. Creative problem solver that can identify patterns/challenges from disparate sources and deliver comprehensive, balanced & actionable analysis and/or solutions.[Tech-for-good] CRM Manager @WeAre8 | Social media app | SYDNEY, AUSTRALIA
Looking for an experienced CRM Manager to own the CRM function globally at tech-for-good startup (B Corp) WeAre8. Apply here. Location: Sydney, Australia - hybrid model (buzzing part of Surry Hills, only a few minutes' walk from Central station, end-of-trip facilities, dog-friendly)Customer Engagement Manager
The role covers identifying target audiences or behaviour cohorts, pulling customer segment data (working with the Data Analyst) messaging & creative development (with the creative team) or creation of custom user journeys as required. Broadly this includes eDM, web and app push notifications, in-app messaging, SMS and other channels as they emerge and become relevant.(Senior) CRM Manager - Parental replacement
We are currently seeking a talented (Senior) CRM Manager to join our team as a parental replacement from October 2023 on for 12 to 18 months. This is a unique opportunity to contribute to our mission of helping people unleash their full physical and mental potential.
