CRM Lifecycle Marketing Manager
Opportunity As a Braze specialist, you will be responsible for executing high-impact, data-driven lifecycle marketing campaigns across multiple channels—including email, SMS, push notifications, in-app messaging, landing pages, and social. You will design and deploy automated and triggered customer journeys, leveraging advanced Braze features such as liquid logic and dynamic content, as well as integrating webhooks and API-triggered campaigns to drive real-time engagement. This is a fast-paced, customer-centric role requiring both strategic marketing insight and technical proficiency. Responsibilities Own end-to-end campaign execution in Braze, managing email, SMS, push notifications, in-app messaging, landing pages, and social communications. Develop and deploy automated customer journeys, including AI optimizations, webhook and API-triggered campaigns, to drive registration growth and conversion. Leverage advanced Braze capabilities (e.g., liquid logic and dynamic content) to implement personalized, scalable messaging. Collaborate with internal stakeholders (marketing, clinical, product, analytics, engineering, and creative) to design robust audience segmentation, campaign triggers, and technical integrations. Oversee the communications intake process and maintain a monthly campaign calendar to ensure alignment with business priorities. Manage vendor relationships and third-party tools, supporting lifecycle marketing initiatives with seamless API integrations. Implement rigorous A/B testing, QA processes, and performance tracking—monitoring key lifecycle KPIs (registrations, conversion rates, open rates, CTRs, and engagement) to optimize campaigns. Troubleshoot technical issues, partnering with Clinical, Product, Engineering, and Data teams to resolve integration challenges and ensure data integrity. Build, maintain, and optimize email templates, landing pages, and integration endpoints to deliver a seamless user experience. Provide training and technical guidance to internal teams on Braze best practices and leveraging API/webhook integrations. Additional duties as assigned Qualifications 5+ years of hands-on experience with Braze, managing multi-channel marketing campaigns. Proven expertise in CRM and lifecycle marketing, driving customer engagement, growth, and conversions through data-focused strategies. Strong technical proficiency, with demonstrable experience in API and webhook integrations for real-time campaign triggers. Proficiency in leveraging Braze’s advanced features (e.g., liquid logic and dynamic content) and integrating with external systems. Excellent analytical skills and a data-driven mindset, with experience in A/B testing, segmentation, and performance optimization. Proven project management abilities and a track record of effective collaboration with cross-functional teams in a fast-paced environment. A meticulous focus on QA and technical detail, ensuring flawless campaign execution and seamless system integration. Outstanding communication skills, with the ability to articulate technical concepts to both technical and non-technical audiences. Familiarity with HTML/CSS and other digital marketing technologies is a plus. This remote opportunity is available to US based persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Compensation and Benefits The compensation range for this position is $115,000-$130,000 annually. In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin A competitive compensation package in line with leading technology companies As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments. Opportunity for equity participation Unlimited vacation with manager approval 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options 401k retirement savings planHead of CRM Operations
Location: Paris Description: You're customer obsessed and can't base any decision without data? Come join the Deezer CRM team! We have taken our obsession for our users and injected it with new thinking and ways to disrupt how we do CRM. For this transformative organisation, we need a diverse team of CRM experts all dedicated to design, build and activate new ways to engage our users. Beyond ideation and concepting, we need resourceful individuals who can dig into the how and thrive working in a dynamic environment to get things done. As the Head of CRM Operations, you lead a team of CRM experts focusing on building strong engagement at each stage of the user lifecycle. You and your team work day to day with the content, marketing and product teams to translate business needs into customer centric plans. From strategy to planning and activation your team drives end-to-end processes to deliver innovative & personalised CRM campaigns across all channels. Full job desc[Foodtech] Head of CRM - Quitoque (Paris, France)
Location : Paris, France Description (French) : Details here : https://quitoque.welcomekit.co/jobs/head-of-crm-h-f-cdi_paris Head of CRM : Le/la Head of CRM & PRM a pour objectif de maximiser la valeur de la base clients et prospects. Garant de la fluidité des parcours utilisateurs, il/elle a également pour objectif de développer leur attachement à la marque. Il/ elle est responsable de l’élaboration et de l’exécution de la stratégie PRM et CRM. Pour mener à bien ta mission, tu manageras une équipe de 5 collaborateurs. Tu évolueras dans un écosystème outil et data à l’état de l’art (Braze, interfaçage avec le front et les outils Customer Service, équipe Customer Success en support pour les campagnes d’appels sortants), sur la base d’un catalogue produit renouvelé chaque semaine (+40 recettes & +150 articles complémentaires en eshop). Tes deux indicateurs principaux sont la taille de la base client et la customer lifetime value. Contact : victor.salling@quitoque.frHiring a CRM/Lifecycle Senior Specialist
Hi! I'm hiring a CRM/lifecycle senior specialist on my team at Chief. This is a full time remote opportunity, with 4.5 day work weeks. Here is a link to the job: https://jobs.ashbyhq.com/Chief/bb54b6f3-35bc-4c7c-9462-0568338d25f9?utm_source=MJ3zwRz0De Please reach out if you apply. Thanks!Senior Director, Membership Strategy & Engagement @ Peloton
THE ROLE Peloton is looking for a Senior Director of Membership Strategy & Engagement to drive the strategy and execution for Member engagement and churn prevention among both Connected Fitness & App Members. This person will function as a player-coach who can comfortably toggle between the C-suite and be alongside the team executing strategies and tactics. As a Member centric organization with a thriving Member community, maximizing engagement and delivering an unparalleled Member experience are critical to Peloton’s mission, and this individual will play a key role in defining the engagement strategy, inclusive of increasing engagement with our content, churn management, increasing reactivations, loyalty, advocacy and CRM - including management of the engagement lifecycle team. CORE RESPONSIBILITIES Drive engagement and churn prevention through Member communications, content marketing, programming and events Map the Member journey ensuring the best possible Member experience is delivered across all touchpoints Lead strategy & execution of a Peloton loyalty program Partner with the Growth and Consumer Marketing teams to develop Member pricing tier recommendations and value proposition Own Member lifecycle communications from delivery through to onboarding, including management of a team of lifecycle experts Partner with our Emerging Business team to ensure the needs of the Peloton For Business function are being met Drive cross-sell and up-sell campaigns to existing Members Execute winback campaigns to increase overall subscription Own Member lifecycle strategy and comms for Apparel and Lululemon Own Community days/dinners to drive WOM flywheel & solicit feedback from top users Utilize Member data to understand engagement & churn drivers and put solutions in place to deliver improved metrics Manage VIP communications to ensure VIP Members are getting best in class service Working with finance to understand drivers of Subscription Gross Margin and opportunities for improvement Oversee and drive development of team members QUALIFICATIONS We are seeking an expert in the space of existing customer engagement with a minimum of 10 years in Marketing, CRM, and with experience in developing loyalty programs a plus Minimum of 7 years experience in a leadership role with 3+ direct reports Must able to understand data and leverage it to design smart consumer facing communications Deep understanding of product analytics and ability to analyze complex data sets Knowledge of, and comfort level with, reporting suites such as Looker, Amplitude, Google Analytics, etc.required Excellent written and verbal communication skills Ability to craft high quality presentations Experience with products that have an international footprint a plus Reach out to me if you know of someone!
Open Role at Vans: Sr Manager, Retention Marketing
Location: Vans Costa Mesa HQ, CA (3x a week minimum) Description: As a member of the Vans Americas eCommerce organization, the Senior Manager Retention Marketing will lead a team responsible for consumer communication & marketing via our Email, SMS and App Push channels. Through these channels, the Senior Manager will focus on consumer retention & lifetime value, and drive the respective revenue targets. Full Job Description: https://vfc.wd5.myworkdayjobs.com/en-US/vfc_careers/job/Vans--Senior-Manager--Retention-Marketing_R-20240603-0120-1 Salary Range (Optional) $127,008.00 USD - $158,760.00 USD annuallyLifecycle Marketing Manager, Retention @ Little Spoon
Location: New York, NY (Hybrid) Description: Little Spoon is hiring for a Lifecycle Marketing Manager, Retention to join the Lifecycle Marketing team and drive retention communications across Little Spoon’s owned channels. You will be tasked with managing + innovating Little Spoon’s retention marketing programs across email, SMS + on site. This role will report to our Director of Marketing, Lifecycle + Email. The person who steps into this role will have the unique opportunity to help drive + scale Little Spoon’s lifecycle retention communication. You will: Own Little Spoon’s automated email + SMS retention + reactivation programs from end to end including: briefing, development, segmentation, and execution to help drive meaningful business impact Collaborate with the Director of Marketing, Lifecycle + Email on automated email and SMS retention + reactivation strategy Develop, refine + manage Little Spoon’s marketing automation programs and execute optimizations to automation strategy focused on driving customer retention and reactivation Leverage CRM data and company-level insights to inform automation strategy changes and increase customer retention and reactivation Monitor and analyze email performance metrics and automated marketing programs on an ongoing basis to inform strategy changes Work closely with Little Spoon’s graphic designer on all email creative with an eye towards continuously optimizing for KPIs Become an expert in Little Spoon’s email + SMS automated marketing programs, customer journey, customer experience and CRM platforms Stay up-to-date on CRM trends, best practices, new technologies and more You have: 3-5 years of email marketing experience with a focus on driving customer retention Hands-on experience creating automated journeys using a marketing automation platform (Braze, Klayvio, Iterable etc.) A track record of developing campaigns that successfully drive customer retention, loyalty + reactivation Expert knowledge of developing rule-based logic for automated email campaigns A deep understanding of customer data and experience using customer data for audience segmentation and personalization The ability to use reporting and analytics to drive strategy and execute key initiatives that level up to company goals A track record for being an organization’s in-house expert for all things marketing automation Strong project management skills and the ability to thrive in a fast-paced environment DTC subscription experience preferred You are: Creative and organized Detail oriented Data driven A self-starter A collaborative worker A strong writer APPLY HERE: https://www.linkedin.com/jobs/view/3940291220/?refId=%2FTE6Q%2FQ8TOCjqq1EgZUJlQ%3D%3D&trackingId=%2FTE6Q%2FQ8TOCjqq1EgZUJlQ%3D%3D
