Lifecycle Marketing Manager
apply here: https://job-boards.greenhouse.io/caribou/jobs/6569497003 As our Lifecycle Manager, you’ll take the lead in building engaging, high-converting email and SMS journeys that turn curious leads into happy customers. You'll craft strategies that move people from initial inquiry to funded loan — quickly and seamlessly. You'll work side-by-side with our Product, Sales, Operations, Lending, Analytics, and Brand teams to make every message count, optimize key moments across the funnel, and ensure every customer touchpoint is clear, timely, and impactful. In this role, you will: Enhance the customer journey through Braze (email and SMS), driving higher application and conversion rates at every step of the funnel. Design, develop and implement omni-channel segmentation and targeting strategies to tailor marketing efforts to specific customer groups and their unique needs. Develop KPIs and create regular reporting that clearly measures the lifecycle program’s impact on overall business goals and incremental revenue generation. Optimize KPIs to supercharge the effectiveness of Lifecycle campaigns, ensuring optimal ROI to weekly/monthly/quarterly/yearly targets. Execute an experimentation-driven approach to optimize campaigns — leveraging A/B and multivariate testing to rapidly iterate and improve messaging. Enhance our online reputation by building and managing processes to drive strong customer reviews and testimonials. Re-engage lapsed customers with thoughtful win-back strategies and foster brand advocacy among our happiest customers. Ensure high email and SMS deliverability through best practices in list hygiene, compliance, and technical optimization. Partner with Analytics to establish robust measurement frameworks for accurately tracking campaign performance and customer lifecycle metrics Work closely with engineering and data teams to design and implement event-based triggers that power a seamless and personalized omnichannel lifecycle experience. This role may work remotely from a state where Caribou operates with a preference for the Chicago IL, Denver, CO, or San Francisco, CA markets.* Alternatively this role can be based out of our Caribou office in Denver, CO About You 4–6 years of hands-on experience managing email and SMS marketing programs. 2+ years of executional experience in the Braze platform. Strong analytical skills with a proven ability to create reporting frameworks that show clear marketing impact on business outcomes. Experience working with event-based systems, customer journey mapping, and collaborating with technical teams to implement lifecycle events. Ability to manage and prioritize multiple initiatives in a fast-paced, evolving environment with competing demands. Proficiency in Segment (experience with call center technologies a plus). Background in direct-to-consumer (D2C) marketing; additional B2B experience a plus. Financial services, fintech, or similarly regulated industry experience strongly preferred. Strong writing skills with an ability to balance compliance needs with a customer-friendly, brand-consistent voice. Understanding of databases and segment creation An ability to prioritize multiple active projects, multi-task and manage time effectively to meet (sometimes quick) deadlines. How We will take care of you Everyone at Caribou is a valued team member. Our compensation and benefits package includes: Competitive compensation: $92k - $115k Eligible for annual performance based bonus Equity options 401k savings program Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents. Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance. Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance. Up to $1,000 per year for eligible professional development expenses. Our Core Values We come from all walks of life and are joined together by our shared values, which guide our work and how we work together. Give a **bleep**. What we’re doing matters. We show up determined to deliver results, and we love it. Velocity. We’re intentional about where we’re going and we race towards it. Make the assist. We have diverse strengths. We offer and ask for help so we all win. Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment. *Caribou does not currently have employee operations in AL, AK, AR, CT, DE, GA, HI, IA, ID, IN, KS, KY, ME, MI, MS, MT, NC, ND, NE, NH, NJ, NM, NV, OH, OK, PA, RI, SC, SD, TN, UT, VT, WV, WY. California Consumer Privacy ActAutomation and CRM roles - Remote
New MarTech Remote Roles Just Dropped at Scooter's Coffee! Full Time (please no consultants/agencies/freelancers) Must be located in one of the following US states (we absolutely cannot hire anyone who doesn't reside in the US and in one of these states.) AL, AR, AZ, CO, FL, GA, IA, IL, IN, KS, KY, LA, MI, MN, MO, MS, MT, NC, ND, NE, NM, NV, OH, OK, SC, SD, TN, TX, UT, WI, WY We are building a high-performance team and are looking for highly technical folks with a creative, solutions-first mindset and a "can-do" attitude with bias toward action. If that’s you (or someone you know), let’s talk. Digital Automation Manager Experience working with APIs, webhooks, data integrations, and triggered workflows. https://www.linkedin.com/jobs/view/4230132718 Talon.one experience a plus! (Digital Automation Specialist posting coming soon!) CRM & Loyalty Manager Strong understanding of behavioral marketing automation, segmentation, and event-based triggers. Proficiency in HTML, Liquid scripting, and dynamic personalization. Amplitude experience a plus! https://www.linkedin.com/jobs/view/4230137137 CRM & Loyalty Specialist Experience in lifecycle marketing and behavioral marketing; strong desire to learn Liquid scripting and personalization techniques. https://www.linkedin.com/jobs/view/4230135261
CRM Lifecycle Marketing Manager
Opportunity As a Braze specialist, you will be responsible for executing high-impact, data-driven lifecycle marketing campaigns across multiple channels—including email, SMS, push notifications, in-app messaging, landing pages, and social. You will design and deploy automated and triggered customer journeys, leveraging advanced Braze features such as liquid logic and dynamic content, as well as integrating webhooks and API-triggered campaigns to drive real-time engagement. This is a fast-paced, customer-centric role requiring both strategic marketing insight and technical proficiency. Responsibilities Own end-to-end campaign execution in Braze, managing email, SMS, push notifications, in-app messaging, landing pages, and social communications. Develop and deploy automated customer journeys, including AI optimizations, webhook and API-triggered campaigns, to drive registration growth and conversion. Leverage advanced Braze capabilities (e.g., liquid logic and dynamic content) to implement personalized, scalable messaging. Collaborate with internal stakeholders (marketing, clinical, product, analytics, engineering, and creative) to design robust audience segmentation, campaign triggers, and technical integrations. Oversee the communications intake process and maintain a monthly campaign calendar to ensure alignment with business priorities. Manage vendor relationships and third-party tools, supporting lifecycle marketing initiatives with seamless API integrations. Implement rigorous A/B testing, QA processes, and performance tracking—monitoring key lifecycle KPIs (registrations, conversion rates, open rates, CTRs, and engagement) to optimize campaigns. Troubleshoot technical issues, partnering with Clinical, Product, Engineering, and Data teams to resolve integration challenges and ensure data integrity. Build, maintain, and optimize email templates, landing pages, and integration endpoints to deliver a seamless user experience. Provide training and technical guidance to internal teams on Braze best practices and leveraging API/webhook integrations. Additional duties as assigned Qualifications 5+ years of hands-on experience with Braze, managing multi-channel marketing campaigns. Proven expertise in CRM and lifecycle marketing, driving customer engagement, growth, and conversions through data-focused strategies. Strong technical proficiency, with demonstrable experience in API and webhook integrations for real-time campaign triggers. Proficiency in leveraging Braze’s advanced features (e.g., liquid logic and dynamic content) and integrating with external systems. Excellent analytical skills and a data-driven mindset, with experience in A/B testing, segmentation, and performance optimization. Proven project management abilities and a track record of effective collaboration with cross-functional teams in a fast-paced environment. A meticulous focus on QA and technical detail, ensuring flawless campaign execution and seamless system integration. Outstanding communication skills, with the ability to articulate technical concepts to both technical and non-technical audiences. Familiarity with HTML/CSS and other digital marketing technologies is a plus. This remote opportunity is available to US based persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Compensation and Benefits The compensation range for this position is $115,000-$130,000 annually. In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin A competitive compensation package in line with leading technology companies As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments. Opportunity for equity participation Unlimited vacation with manager approval 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options 401k retirement savings plan
Senior Marketing Manager at OfferUp
OfferUp is looking for Braze experts with product marketing experience. The position is located in Bellevue, WA with a hybrid working schedule. Use the link below to apply, or reach out to me if you want to learn more! Apply here: https://job-boards.greenhouse.io/offerup/jobs/6742215
HIRING: Lifecycle Marketing Manager for High-growth Fintech Company
Responsibilities: Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications. Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction. Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity. Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings. Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities. Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others. Qualifications: Bachelor’s degree 5+ years planning and executing email programs for a corporate organization Strong analytical skills with the ability to interpret data and make data-driven decisions Familiarity with marketing automation platforms, CRM systems, and analytical tools Excellent communication and interpersonal skills Experience with data structures, mapping attributes across tables, and transforming values with table calculations Knowledgeable about email industry trends, laws, and regulations Must be able to sit and/or stand for long periods of time in an office or home office setting while working Preferred Qualifications: Experience with Braze, with hands-on experience in the platform Experience at a financial services and/or fintech company Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the future If interested please apply: San Francisco, California: Application link New York, New York: Application linkSenior Marketing Executive, CRM
About Us: Zapp are looking for an experienced B2C Senior CRM Executive to join our team. This role will be responsible for building, delivering, and optimising CRM initiatives. You will also have the opportunity to work closely with cross-functional teams to drive customer acquisition and retention. Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes. Here’s What You’d Be Doing: Manage the execution of the CRM activities across all channels (email, push notifications, in-app experiences). Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience. Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications. work closely with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns. Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies. Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth. What We’re Looking For: 4-5+ years’ experience in B2C CRM marketing including hands-on experience using Braze for executing campaigns across email, push, and in-app messaging. Creative & Analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach. Proficient in HTML for basic edits. Customer-first mindset with excellent problem-solving skills. A proactive thinker with a strong sense of ownership and the ability to think critically and independently. Comfortable performing analysis in tools like GSheets and Looker (SQL knowledge is a plus). If you’re interested to hear more, please email rowanl@justzapp.comSenior Marketing Manager, CRM
About Us: We have an exciting opportunity for a Senior CRM Marketing Manager to join our team. This role will shape Zapp’s CRM and Loyalty strategy, driving retention, customer lifetime value and brand advocacy. You will also have the ability to work directly with our Founder! Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes. Here’s What You’d Be Doing: Lead the CRM function, driving customer retention, repeat purchases, lifetime value, and loyalty. Set the vision for leveraging data to deliver a personalised customer experience. Collaborate with our Senior Brand Marketing Manager to ensure CRM communications align with Zapp’s brand identity. Break down the marketing strategy into clear objectives for the team and curate the CRM marketing calendar, working closely with Supply, Partnerships, and Commercial teams. Define key customer lifecycle KPIs to continuously optimise based on performance. Design, execute, and present quarterly customer engagement surveys, gathering insights to refine strategy and improve the customer experience. Coordinate regular focus group sessions with top customers to gather valuable feedback to be shared with the core stakeholders. What We’re Looking For: 8+ years’ experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging. Experience managing or optimising a loyalty program, with a strong understanding of customer retention, engagement strategies, and rewards structures. Proficient in HTML and comfortable performing analysis in tools like GSheets and Looker. SQL knowledge is a plus. Strong people management skills, confident in leading and developing a team. Ability to design engaging campaigns and analyse performance data with a creative and commercial approach. A customer-first mindset with excellent problem-solving skills. Proactive thinker with a strong sense of ownership and the ability to think critically and independently. If you’re interested to hear more, please reach out to rowanl@justzapp.com
Retention Lead (Mexico or LATAM)
Responsibilities Design and execute user retention and reactivation strategies. Activate audiences through owned channels: Email, Push Notifications, WhatsApp, and In-App messaging. Generate user insights to inform loyalty strategy. Define experiment roadmaps and lifecycle campaigns for different audiences (activation, retention, and reactivation), optimizing messages, channels, and frequencies to maximize CRM metrics. Manage projects in collaboration with the product/tech team. Develop multichannel strategies and communication sequencing. Monitor and automate reporting with key performance indicators (KPIs). Requirements 1+ years of experience in lifecycle/engagement marketing roles. Strong attention to detail and organization, always seeking to improve processes and workflows. Ability to manage multiple projects simultaneously, make quick decisions, and prioritize initiatives effectively. Experience developing multichannel strategies for activation, retention, and reactivation. Advanced knowledge of data visualization, reporting, and analytics tools (Power BI, Mixpanel, Excel, Metabase, GA, etc.) Key Success Traits for This Role: Critical thinking. Extreme curiosity. Autonomy to learn and execute. Proactiveness. Adaptability to a fast-paced, ever-evolving environment. Strong planning, prioritization, and time management skills. Interested? Send me an email at martin.alvarado@justo.mx.
