CRM Manager, Bumper
About the job A Bit About Us...here Please allow us to celebrate our own success for a moment... We've built a customer-centric product that is market-leading, and we are smashing it! We're a multi-award-winning digital payments and insight platform within the automotive industry. We work with over 5,000 automotive retailers, helping drivers to pay for motoring costs, accessories, and other services through a variety of different payment options. Our purpose is to build a solution that gives drivers peace of mind while enhancing customer experience and assisting with dealer profitability. Bumper is a fast-growing payments scale-up, and we’re excited to continue building on our growth, having completed a successful Series B funding round in 2024! Our Head Office is in Sheffield City Centre, with offices also based in London and Turkey. We've also expanded further, bringing retailers in Ireland, Germany, Spain, and the Netherlands on board, with the vision of being the leading automotive payment and insights platform. A Bit About The Role... We're on the lookout for a dynamic and passionate CRM Manager to join Bumper in a full-time hybrid role, based out of our Sheffield or London (Hammersmith) office at least two days a week. In this role, you’ll take the lead on developing and executing CRM strategies that drive customer engagement, loyalty, and retention. You’ll own the end-to-end planning and delivery of CRM and lifecycle marketing campaigns, using data-driven insights to continuously refine our approach and uncover new opportunities for growth. Reporting directly to our Chief Growth Officer, you’ll collaborate with cross-functional teams across Bumper, from Growth and Product to Customer Success Team, to ensure our CRM efforts are aligned, effective, and impactful. Day-to-day Responsibilities Drive customer engagement and increase retention rates. Create campaigns for B2B users to engage and educate them on our payment products, whilst improving B2B activation rates. Collaborate with colleagues in the business to optimise retention flows Create, manage, and optimise marketing campaigns. Create and maintain HTML templates for email marketing campaigns. Monitor and report on the performance of CRM campaigns, providing actionable insights. Analyse CRM data to identify trends, opportunities, and areas for improvement. Implement and manage user segmentation strategies to deliver personalised experiences. Now a Bit About You… Our Growth team is passionate and enthusiastic, and is looking to welcome a CRM Manager to the team with a shared interest in our scale-up journey and the aim to embed Bumper as the leading payments and insight platform. What We Are Looking For In You… We'd love to hear from you if you're a true team player who enjoys trying new ideas, solving problems, and proactively sharing knowledge. If you're eager to collaborate and come up with innovative solutions, we'd love to hear from you! Our ideal candidate has... At least 3 years of experience as a CRM Manager CRM software experience, including using data to drive great customer outcomes Previous use of any major CRM tools. We use Braze and Hubspot at Bumper so experience with those is preferred Understands data and any previous experience in writing SQL is preferred Experience in creating HTML templates with WYSIWYG editors. Ability to use dynamic scripting languages like Liquid and Ampscript to personalise emails. Understands the complete user lifecycle including other marketing channels and products What You'll Get From Us... Competitive Salary Company bonus scheme Private healthcare with Vitality, and Medicash health cash plan We give 26 days holiday + bank holidays, plus volunteer days throughout the year (pro-rated) Tax-saving Salary Sacrifice Pension with Aviva Salary sacrifice Cycle to Work, Octopus Electric Vehicle, and Nursery fee schemes available! For all your well-being and development needs, we give each colleague access to a Wellbeing platform, with an allowance of £250 per year Our Bumper Flex policy for better work/life balance Annual company-wide Bumper Retreat—a few days of fun, collaboration, and mingling (make sure your passport’s in date!) If and when the time comes, we will give 4 months' paid leave to primary carers, and 1 month of paid leave to secondary carers Perks are nice, but we know perks don’t make up the whole package of a great job. By joining our Bumper team, you'll have the opportunity to be an ambassador for our product & brand, and help us to continue on our winning streak! https://bumper-1692709783.teamtailor.com/jobs/6073504-crm-manager
