Resurrected Users
Hi 👋🏻 I’m trying to build a segment of resurrected users — people who are active today but were inactive for the past 30+ days before that, so in other words: Users who have returned today after not using the app for at least 30 days. I tried using the Last Used filter with: Last Used < 1 day ago (for activity today) AND Last Used > 30 days ago (for inactivity before that) But Braze doesn’t seem to allow both to be true at once — since Last Used only holds the most recent value. We don’t have custom events like session_start or app_open to work with, so I’m wondering: Is there a way to build a dynamic segment (not using Canvas as I want to show how this segment grows) that can capture users who were inactive for 30+ days and have now come back? Thanks in advance — appreciate any tips or creative workarounds!
How do you manage your offers/promotions?
Hey everyone, I'm curious about what tools and platforms people are using to manage their offers and promo codes. Are you using dedicated promotion engines like Voucherify or Talon.One? Going with loyalty platforms like SessionM? Managing everything directly within Braze? Or using something completely different? Would love to hear what's working well for your team and any pros/cons you've experienced with different approaches. Thanks!
