Link Alias Issues in Content Blocks
We have 16 different franchise brands that we market for individually. I have content blocks set up for all of our branded footers (multiple design options for each brand) that I use on every email. We were really excited to have content blocks so we could easily update standard footer elements and links without having to update it on all of our live emails for every brand (there are hundreds), but it seems that building all these content blocks will still not be useful for making universal updates bc if I change a link, I still have to go into every single email of every live canvas and campaign to retype the link alias name - a very tedious an unnecessary process that essentially defeats the purpose of the content blocks in the first place. Does anyone know if it's possible to specify the link alias name in the HTML of my content blocks (or even just in my HTML email templates) for the UI to recognize the alias name automatically so I won't have to manually name the same link in every email? I know that aliases are unique to each email, but this is not useful at all when we have standard links that are on all emails that I'm naming the same thing every time anyways. There has to be a better option than "all or nothing" on the link alias enablement bc we want to use it. But the benefits of the content blocks are being cancelled out by the link aliases. We put a lot of work into rebuilding all these templates/blocks for all of our brands when we migrated to Braze, so I really want to find a way to make it work.
Can't see IP reputation data
Hi! In my Braze email deliverability center dashboard, I can see data for my Google domain reputation, but no data is populating for our IP reputation. We send a very low volume of emails and I read that it could just be due to our IP not building a reputation yet, but curious if anyone else has this issue or if it's something I should be concerned about?Video: Does DMARC prevent blocklistings?
Hey Bonfire! Some of you are probably familiar with our partner Valimail, the DMARC SaaS platform. Al Iverson, Industry Research and Community Engagement Lead at Valimail is a legend in the deliverability space and someone I admire greatly. His blog Spam Resource has thousands of entries about the intricacies of email deliverability and you should definitely subscribe to his newsletter! Last week, I was invited to participate in a short video about blocklistings, and whether DMARC can prevent them. Check it out! Happy Monday!
iOS 18.2 Redesign Mail App
With apple new update on categorizing, and enhancement to their email app in iOS 18.2 releasing in December. The new Mail comes with smart categories. The app will use on-device processing to sort the user’s emails into Primary, Transactions, Updates, and Promotions. Things like receipts and order confirmations will be sorted into Transactions, newsletters and social media notifications will get sorted into Updates, whereas ads and marketing will get sorted into Promotions. There’ll also be a tab with All Mail, where you can see everything in chronological order. What are some approaches and strategies we can take on as marketers for this iOS update?
We've created new blocks and templates for In-App Messages. Would love some feedback
Hi all In the drag&drop in-app editor, we created tools to enhance our own campaigns. The impact of this extension on our teams convinced us to release it as an extension to help other marketers achieve the same results. Video embedding (YouTube, Vimeo, and MP4), countdown timers, interactive scratch-to-reveal coupons, animated counters, auto-close messages, copy-to-clipboard coupon codes, an In-App Messages template library and import/export email templates are just a few of the features included in this extension. Each tool is crafted to help marketers create more dynamic, engaging content—no coding required! This extension is available in the Chrome extension store: https://chromewebstore.google.com/detail/hippo-power-tools-for-bra/klnaclpjbenicaapccooonooopnieekg Would love any feedback you have on this extension, including ideas for more features. Our goal is to make these useful tools for all Braze users.Disabling click tracking for deeplinks
Hi all! I need to send some emails with deeplinks to users and am planning to implement the workaround of disabling click tracking for those links specifically so the deeplinks actually open the app (we haven't have a chance to set up custom sub-link paths). Does anyone know if disabling click tracking through Sparkpost could have an impact on domain or IP reputation? E.g. if clicks aren't getting tracked via Sparkpost would that be a flag to Google Postmaster or do they have their own metrics to analyze that?one-click unsubscribe header impact on unique CTR?
Hi! How are y'all calculating meaningful CTR (unique clicks minus unsub) in Braze now that a click on the one-click unsubscribe header counts in the unsub count, but not as a unique click? Basically it's making our meaningful unique clicks look softer YoY given one-click unsub was implemented in early 2024. Appreciate any thoughts/guidance. TY!New Braze YouTube Resource!!
Hey everyone! I'm excited to share that my team at Covalent Marketing (a trusted Braze consulting and services company), has just launched a series of new YouTube videos... Braze Bites. These resources cover essential topics and practical use cases for Braze users at all levels, in quick digestible videos. Check them out, and let us know if you find any of the videos helpful—or if there are other topics you’d like to see us cover! https://www.youtube.com/@CovalentMarketingBFCM Deliverability
What has two legs, a buttery sheen, and is stuffed? That's right, it's ME! We went out for a fancy dinner last night to celebrate our 11th wedding anniversary and I'm still full, please send help. 😫 If you were thinking more along the lines of a delectable turkey as pictured here, you're also right. There are no losers here (certainly not until January anyway, when the diet/gym emails go hard)! You know what else gets stuffed at the holidays, besides me, and turkeys? Inboxes! With gift-giving reaching its annual climax and retailers closing out Q4, inventory is moving fast. Consumers want deals, businesses want dollars, and mailbox providers want safe, secure inboxes for all. So, how can you satisfy everyone when you're not a tasty, tender turkey?! 🦃 Make a plan! Just like your feast needs a menu, your holiday sends need a schedule. Who will you be sending to? How often? Are you confident in the data and content, or should you test first? How much mail are you going to send, and can your reputation support it? You may need to gradually warm up to higher volumes, so build that buffer into your calendar. 🍠 Exercise caution when experimenting. One Thanksgiving, my dad debuted a new cranberry recipe. More relish than sauce, it leaned hard into savory territory, even containing horseradish. Guests were appalled, Dad was sad, and we were basically cranberryless. Don't follow in my dear ol' dad's footsteps! Your subscribers have more mail and less time these days; make it easy for them to recognize you, interact with your messaging, and move on. If you want to take a crack at new content, switch up subject lines, or get sassy with segments, do so sparingly. A misstep now could be costly, and take weeks to recover from. We forgave Dad, but we didn't forget. Even now, decades on we still ask if he needs any horseradish for his cranberries. 🫛 Give 'em the good stuff (and nothing else). Subscribers expect a lot from their emails, especially now! Send your biggest discounts, break out your brand's best jokes, and use those unique images! If you don't have anything new or exciting to say, then keep it short and sweet. Do you really need to send every day? Let alone multiple times per day? Email is asynchronous--if people don't see your message immediately after you send it, it's still there waiting for them to interact with! The more you send, the more opportunities people have to engage with or ignore you. Inbox placement is based heavily on prior recipient reaction, so if your mail is regularly discarded or disregarded, you could harm your reputation more than you've helped your sales goals. 🥧 Reconcile with your results. What did you try, and how did it work? Did increasing your volume hamper your open rates, or increase your sales? Both?! Did customers complain about receiving more mail, or did they contentedly click regardless of the increased contact? What does this teach you for the immediate future, or next year? _________ Want to talk turkey about holiday sends? See you tomorrow at our AMA!
