WANTED: CRM Campaign Managers

Key Responsibilities

●      Multi-channel campaign management: scoping, build, set up, test, QA and deployment of CRM campaigns for all channels. (email/SMS/Push/Social/Display/Onsite), ensuring accuracy, consistency of brand execution, with a focus on delivering a great customer experience at all times.

●      Work with the Heads of CRM to design complex automated campaigns and journeys, taking responsibility for their delivery using internal and external tools.

●      Brief copy and content requirements that deliver against a highly segmented approach to campaign and journey delivery.

●      Report and track campaign and channel performance and improve KPIs for all campaigns.

●      Deliver A/B testing methodologies and execute upon them.

●      Work closely with CRM and Analytics colleagues to ensure optimisation is embedded within the culture of the CRM team.

●      Ensure projects and campaigns are delivered on time, while adhering to internal processes.

●      Work collaboratively with internal teams across Marketing, Product, Data and Insights, Engineering and more to ensure gold standard delivery.

●      Play a key role in developing the CRM Playbook and documentation, ultimately becoming the owner responsible for these assets being an up-to-date source of truth.

●      Be a source of training and knowledge for new members of the CRM execution team as they come on board.

●      Accountable for ensuring legal or compliance and control requirements are met for all campaigns and appropriate approvals are obtained according to business processes.

●      Keep up-to-date with industry, competitor and technology insights and proactively share these with the wider CRM and business teams.

Key Skills

●      Minimum 3 years’ experience working in CRM execution with a multi-channel lens across email, SMS, push, etc.

●      Essential: Hands on campaign building experience within multi-channel marketing hubs. Braze experience is preferential. That can sit alongside other platform experience e.g. Adobe Campaign, Salesforce Marketing Cloud, Cheetah, Iterable, Klaviyo, etc. would also be considered.

●      Experience with delivering tactical campaign activity working from a calendar or plan.

●      Experience with lifecycle trigger automations and customer data segmentation.

●      Experience in delivering campaign testing and optimisation plans.

●      Proven experience in managing end-to-end campaign development and execution within a fast-paced environment.

●      Experience of working with creative teams to deliver best in class CRM output.

●      Desirable, but not essential: HTML coding experience.

●      Analytical mindset with exceptional attention to detail.

●      Knowledge of the European data governance landscape (GDPR, PECR) and how it impacts CRM Operations.

●      Able to apply creative thinking to functional/data led strategy.

●      Borderline obsessive about quality and accuracy.

●      Proactive and enthusiastic attitude with good organisational skills.

●      Must have excellent communication, teamwork and collaboration skills.