Knowledge Base Article

Sr. CRM Specialist, Lifecycle Marketing

Join Our Team as a Sr. CRM Specialist, Lifecycle Marketing! Are you a strategic thinker with a passion for crafting seamless customer journeys? As a Sr. CRM Specialist, you’ll own the end-to-end development of lifecycle strategies—from concept to execution. Collaborate across teams, leverage your technical expertise, and drive unforgettable customer experiences. Let’s redefine loyalty together!

https://jobs.sprouts.com/jobs/287598?lang=en-us

Overview of Responsibilities

  • Develop and implement comprehensive customer lifecycle strategies aligned with business goals.
  • Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment.
  • Create user-friendly wireframes and iterate based on feedback and evolving requirements.
  • Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys.
  • Analyze customer data to optimize journeys and drive data-driven improvements.
  • Collaborate with internal teams to align CRM strategies with overall business objectives.
  • Conduct A/B testing and continuously optimize customer journeys for engagement and conversion.
  • Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels.
  • Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors.
  • Develop segmentation models for targeted and effective communication strategies.
  • Support CRM team for additional QA and CRM support for day to day campaigns.

#LI-CS1


Qualifications

  • Bachelor’s degree in Marketing, Business, Computer Science, or related field.
  • 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools.
  • Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation.
  • Proficient in coding languages relevant to CRM development.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills.
  • Detail-oriented with a focus on delivering high-quality results.

 

Preferred:

  • Certification in CRM or related field.
  • Previous experience with Braze or similar CRM platforms.
  • Familiarity with UX/UI principles.
  • Experience with data analytics tools.



Benefits

In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:

  • Competitive pay
  • Sick time plan that you can use to support you or your immediate families health
  • Vacation accrual plan
  • Opportunities for career growth
  • 15% discount for you and one other family member in your household on all purchases made at Sprouts
  • Flexible schedules
  • Employee Assistance Program (EAP)
  • 401(K) Retirement savings plan with a generous company match
  • Company paid life insurance
  • Contests and appreciation events throughout the year full of prizes, food and fun!

Eligibility requirements may apply for the following benefits:

  • Bonus based on company and/or individual performance
  • Affordable benefit coverage, including medical, dental and vision
  • Health Savings Account with company match
  • Pre-tax Flexible Spending Accounts for healthcare and dependent care
  • Company paid short-term disability coverage
  • Paid parental leave for both mothers and fathers
  • Paid holidays
Published 19 days ago
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