Knowledge Base Article
Sr. CRM Specialist, Lifecycle Marketing
Join Our Team as a Sr. CRM Specialist, Lifecycle Marketing! Are you a strategic thinker with a passion for crafting seamless customer journeys? As a Sr. CRM Specialist, you’ll own the end-to-end development of lifecycle strategies—from concept to execution. Collaborate across teams, leverage your technical expertise, and drive unforgettable customer experiences. Let’s redefine loyalty together!
https://jobs.sprouts.com/jobs/287598?lang=en-us
Overview of Responsibilities
- Develop and implement comprehensive customer lifecycle strategies aligned with business goals.
- Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment.
- Create user-friendly wireframes and iterate based on feedback and evolving requirements.
- Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys.
- Analyze customer data to optimize journeys and drive data-driven improvements.
- Collaborate with internal teams to align CRM strategies with overall business objectives.
- Conduct A/B testing and continuously optimize customer journeys for engagement and conversion.
- Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels.
- Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors.
- Develop segmentation models for targeted and effective communication strategies.
- Support CRM team for additional QA and CRM support for day to day campaigns.
#LI-CS1
Qualifications
- Bachelor’s degree in Marketing, Business, Computer Science, or related field.
- 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools.
- Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation.
- Proficient in coding languages relevant to CRM development.
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration skills.
- Detail-oriented with a focus on delivering high-quality results.
Preferred:
- Certification in CRM or related field.
- Previous experience with Braze or similar CRM platforms.
- Familiarity with UX/UI principles.
- Experience with data analytics tools.
Benefits
In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:
- Competitive pay
- Sick time plan that you can use to support you or your immediate families health
- Vacation accrual plan
- Opportunities for career growth
- 15% discount for you and one other family member in your household on all purchases made at Sprouts
- Flexible schedules
- Employee Assistance Program (EAP)
- 401(K) Retirement savings plan with a generous company match
- Company paid life insurance
- Contests and appreciation events throughout the year full of prizes, food and fun!
Eligibility requirements may apply for the following benefits:
- Bonus based on company and/or individual performance
- Affordable benefit coverage, including medical, dental and vision
- Health Savings Account with company match
- Pre-tax Flexible Spending Accounts for healthcare and dependent care
- Company paid short-term disability coverage
- Paid parental leave for both mothers and fathers
- Paid holidays
Published 19 days ago
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