Sr. CRM Specialist, Lifecycle Marketing

https://jobs.sprouts.com/jobs/287598?lang=en-us

Overview of Responsibilities

• Develop and implement comprehensive customer lifecycle strategies aligned with business goals.
• Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment.
• Create user-friendly wireframes and iterate based on feedback and evolving requirements.
• Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys.
• Analyze customer data to optimize journeys and drive data-driven improvements.
• Collaborate with internal teams to align CRM strategies with overall business objectives.
• Conduct A/B testing and continuously optimize customer journeys for engagement and conversion.
• Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels.
• Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors.
• Develop segmentation models for targeted and effective communication strategies.
• Support CRM team for additional QA and CRM support for day to day campaigns.

#LI-CS1

Qualifications

• Bachelor’s degree in Marketing, Business, Computer Science, or related field.
• 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools.
• Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation.
• Proficient in coding languages relevant to CRM development.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills.
• Detail-oriented with a focus on delivering high-quality results.

Preferred:

• Certification in CRM or related field.
• Previous experience with Braze or similar CRM platforms.
• Familiarity with UX/UI principles.
• Experience with data analytics tools.

Benefits

In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:

• Competitive pay
• Sick time plan that you can use to support you or your immediate families health
• Vacation accrual plan
• Opportunities for career growth
• 15% discount for you and one other family member in your household on all purchases made at Sprouts
• Flexible schedules
• Employee Assistance Program (EAP)
• 401(K) Retirement savings plan with a generous company match
• Company paid life insurance
• Contests and appreciation events throughout the year full of prizes, food and fun!

Eligibility requirements may apply for the following benefits:

• Bonus based on company and/or individual performance
• Affordable benefit coverage, including medical, dental and vision
• Health Savings Account with company match
• Pre-tax Flexible Spending Accounts for healthcare and dependent care
• Company paid short-term disability coverage
• Paid parental leave for both mothers and fathers
• Paid holidays