[REMOTE] Senior Specialist - CRM @ The Wendy's Company
Location: Remote or Dublin, OH
What you'll do
You are an integral part of our marketing automation implementation process and execute across key platforms. You enjoy planning a campaign calendar in partnership with our brand, social and partnership teams, across a multi-channel environment, to build lasting customer relationships. You thrive in a collaborative cross-functional setting to bring the CRM calendar to life. You will be executing the campaigns from ideation to launch, which means you have great project management and problem solving skills, as the role also involves thinking fast and shipping effectively. You have excellent communication skills to support a fast-paced business growth.
Responsibilities
- Calendar planning and execution – for all CRM channels (email, push, app, sms & web), always identifying cross-channel synergies from national brand calendar. Calendar feasibility, timeline, execution and deadlines
- Content planning and management – in partnership with external agencies & internal stakeholder teams, including copy, creative and legal requirements. Creative command over CRM communication across all channels
- Campaign project management – campaign briefing, development and execution across channels, including ability to operate CRM tools and know your way around the platforms to QA campaigns in prep for launch. Campaign ideas, plans, briefs, guidelines and best practices.
- Test and learn – ensuring all content & campaigns are constantly improved based on feedback from campaign measurement analytics.
What we expect from you
- Education: Bachelors Degree
- Additional education information (major, etc.): Marketing, Advertising, Business Administration or Communications preferred
- Strong understanding of digital marketing channels and digital project management
- 3+ years of related experience in a QSR/food brand or an equivalent agency role catering to CRM channels for clients – executing campaign calendars working cross-functionally
- Experience in enterprise CRM programs (Specifically, Braze environment) standing up campaigns as well as deep knowledge of CRM tech stack
- Strong attention to detail, creative thinking, excellent verbal and written communication skills, multi-tasker, ability to work in a fast-paced environment
- Strong tendency to take ownership and accountability, ability to execute with minimal resources and self-starter
- Experience operating in a rewards/offers/loyalty programs environment
Travel: 10%
Pay Range: $73,000 - $124,000 Annually
Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.
Updated 11 months ago
Version 1.0