Email Marketing Specialist for Beyond, Inc. (Overstock/Zulily/Bed Bath & Beyond)

Job Responsibilities:

• Build and manage Email & Push lifecycle & promotional campaigns.
• Work with a team of design/UX, content, and developer professionals to recommend strategies and tactics.
• Create personalized, ad-hoc, and automated campaign builds within Braze (or other ESP providers).
• Possess technical lifecycle skills with ability to articulate complex concepts to non-technical audiences and stakeholders.
• Perform A/B tests on segmentation, cadences, subject lines, copy, offers and layout to drive improved results.
• Create and deliver reports for email marketing initiative results and activity to key stakeholders.
• Understand operations, systems, and data related to email and push programs.
• Collaborate with other Automation Managers to build and optimize campaigns by monitoring and analyzing results.
• Cross-functionally coordinate with design, merchandising, FED, and other departments, as needed.
• Provide strategic direction to optimize Key Performance Metrics, KPIs, of Email & Push campaigns.
• Coordinate with Database Application Administrators, Marketing Analytics, FED & development teams to build customer segmentation and personalization.

Job Requirements:

• Competent in Microsoft Excel and other Microsoft Office programs.
• Ability to multitask in highly stressful situations.
• Strong financial and analytical skills, detail oriented, solid business sense, and good problem-solving abilities.
• English copy-editing skills.
• Experience in Retail/Ecommerce environment a plus, but not required.
• Time management and communication skills.
• Familiarity with Braze a plus, but not required.
• 1+ years Email Marketing experience
• Ability to learn quickly and work efficiently in a fast-paced environment.
• Must be able to handle operational schedules and production work.
• Availability to work beyond normal business hours (including weekends), as needed.

Skills​:

• Familiarity with HTML, Liquid, or CSS a plus, but not required.
• Braze and Movable Ink Experience a plus!
• Familiarity with Segmentation, Personalization, Nurture Flows, Automation

This position is eligible for remote work. Currently we can hire employees in the following states: Arizona, California, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Dakota, Texas, Utah, Washington, Wisconsin, Wyoming. This role will have occasional on site expectations.

Here is the link to the job description!