🚀 Senior CRM & Lifecycle Manager (Barcelona)

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We power people's progress

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

What you’ll be doing:

We’re looking for a Senior CRM & Lifecycle Manager to join our fast-paced, cross-functional CRM team. You'll lead high-impact lifecycle marketing initiatives aimed at activating, converting, and retaining learners across their language learning journey.

This is a high-ownership role ideal for someone with a strong analytical mindset, deep CRM expertise, and a passion for delivering meaningful user experiences through lifecycle automation and personalization.

• Design & optimize lifecycle marketing strategies across key customer journeys (onboarding, conversion, retention, reactivation) using Email, Push, and in-Product channels.
• Analyze CRM performance across touchpoints to uncover insights and drive optimizations using tools like Looker and Amplitude.
• Own end-to-end campaign execution: from brief and segmentation to A/B testing, QA and performance analysis.
• Collaborate closely with Product, Data, and Creative teams to drive initiatives that improve customer experience and LTV.
• Contribute to CRM roadmap & infrastructure discussions, improving automation, data flows, and tooling.

What you need to succeed:

• 6+ years of experience in CRM/Lifecycle Marketing roles in large B2C tech or e-commerce companies with advanced CRM practices.
• Proficient hands-on experience designing and executing multi-channel CRM lifecycle programs with measurable business impact.
• Able to independently design and present effective and innovative mid and long term strategies that drive channel & product growth
• Data-driven mindset with proficiency in analyzing campaign performance and user behavior. Hands-on experience with Looker, Amplitude or similar tools.
• Strong experience with customer segmentation, journey mapping, and behavioral targeting.
• Proficiency with CRM tools and ESPs (e.g., Braze), including complex 360 AB testing. 
• Strong understanding of CRM tech stack & data infrastructure:  you know what’s possible and how to scale it. You’re able to give strategic direction to tech leads. 
• Experience working cross-functionally with Product, Engineering & Creative teams in a high-growth, fast-paced environment
• Excellent collaboration and communication skills: you work well with others, bring people along with you, and are a trusted partner across disciplines.

Why you’ll love it at Preply

• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• Access to free mental health support platforms;
• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; 
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).