A blog post I'm loving: What Makes the “Perfect” Mobile Push Notification
While this post is based off of UK data, I found it so interesting and brought up lots of ideas for what anybody leveraging mobile push to test out and verify for their audience.
Some of the themes
- Choose Emojis Carefully: The more effective words and emojis proved to be “see” and “access”, and flexed bicep 💪, green heart 💚and trophy 🏆
- Three Strikes and You're Out: Over half of the surveyed customers (58%) say they’ve deleted an app in the past year for sending too many irrelevant notifications.
- Being Helpful Matters: With many consumers being more mindful of spending than ever, surveyed people say they get multiple notifications enticing them to buy something (88%), which they find annoying (41%). But for more than one in ten, this goes further, with consumers saying it makes them anxious (12%), or impacts their mental health (9%).
