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Arso's avatar
Arso
Practitioner III
2 years ago

Question on testing for BlaBlaCar - Test and Learn AMA

Guendalina In the intro to this AMA session, I saw that you've been testing different "From" names in different markets. We've done this as well in multiple markets across Europe and North America. ...
experimentation
Guendalina's avatar
Guendalina
Practitioner
2 years ago

We made several rounds of testing during 2 months, in 2 different countries (France and Russia). We tested: Common name vs. Rare Name; Masculine name vs. Feminine Name; Company name vs. Real Sender Name. The results were clear: using a first name had a big impact on open rates (up to +24%) and very popular masculine names performed better.