Forum Discussion
Orchestrating Canvas & Audience Path issue
Hi everyone! I am having a bit of a trouble with orchestrating an email campaign using Audience Paths. The plan is the following. Send 4 emails, each email with a delay and to a different segment. T...
I would add to the good info from NirnayP, opens are not a great measurement for lack of engagement as both false positive and false negative results (it just means the images loaded which can happen automatically based on reader and platform) - Clicks are a more reliable measurement of engagement.
Hi Ted and thanks for your input! I have noticed there are 3 different types of Opens. Regular, machine and other. I have only filtered for the Regular opens to prevent the issue you are describing but now I'm having second thoughts. I will definitely look into that again.
