Forum Discussion
How to get started with Braze AI
My company is a B2B banking platform, and our current product marketing approach follows a traditional deterministic model, relying on 'if-then' logic. However, we want to move beyond static flowchar...
Would add here:
- That Braze is set to launch its B2B account / opportunity data model rather soon based on my understanding, which will be a piece of the puzzle.
- In terms of "insights" you look to acquire assuming you're collaborating with a sales team - again a piece of the puzzle in B2B - is you need a data point highlighting when you'll be involving a sales rep into a conversation as a next-best action. Essentially multi-dimensional lead and account scoring; our Braze integration here at SalesWings is purpose-built for this. An "if-then" approach is essentially all you need. This could be leveraged to trigger an email alert to sales from within Braze, or you can manage a hand-off inside your CRM. If you do continue your lead nurture track you can tailor message content and content cards based on buyer-decision-stage and favor more bottom-of-the-funnel content for buyers that are more ready to purchase or are ready to expand.
