Forum Discussion
Custom Events Vs Custom Attributes
Just want to hear your thoughts on how your teams reacted when they are told to think about leveraging more custom events and harnessing the event properties for segmentation and message personalisat...
Arso , fantastic. I am yet to get myself acquainted with what Connected Content can offer but really appreciate your inputs. Have heard of segment extensions and AllanHeo you have mentioned this as well. You have mentioned about the current limitations as well with Segment Extensions, are you able to provide an example? With teams that are onboarding into braze are concerned about lack of visibility and analytics from custom event properties, this becomes a difficult discussion at times. How does Braze support insights and analysis for custom events and what's your experience navigating this. Thanks heaps and really appreciate all your inputs.
