Forum Discussion
Custom Events Vs Custom Attributes
Just want to hear your thoughts on how your teams reacted when they are told to think about leveraging more custom events and harnessing the event properties for segmentation and message personalisat...
Rajorigin I agree with everything Alan said. Another good point that always comes up when discussing custom attributes vs. custom events + properties, is that, with Connected Content you have all your data points available at any time.
Custom attribute data is stale, unless you update it frequently. However, every time you update a custom attribute, it counts towards your data points volume.
Connected content eliminates both problems. You get real-time data and you're saving on your contract.
