Forum Discussion
What is your Braze CRM attribution model like?
How do you determine the success of each marketing comms you launch? Is your company a direct response type company (e.g. a delivery company)? Or is your company a non-direct response type company (...
Usually 7 days. If send someone an email, we will wait 7 days to see if they come and perform a conversion event, or if they are in the app and see an in-app message or a content card, we will wait 7 days to see if they complete it. In some cases they may leave the app and return in that window to complete the event.
For us, we know that anything over 7 days means they likely don't have a job to be done right now, as we often have users come and check out the app but don't need to make a video immediately.
