Forum Discussion

sarahgriffin's avatar
sarahgriffin
Active Member
2 years ago

Shopify Abandoned Cart Link Integration / Automation

Hi all, Wanted to see if anyone here has any experience integrating an abandoned cart link from Shopify into a Canvas in Braze, and in turn, how I'd automate or "trigger" the event of an abandoned c...
SDKs and APIs
  • Arso's avatar
    Arso
    2 years ago

    Hi Sarah,

    If your Shopify integration with Braze is done, it's very simple. 

    Look for the event shopify_abandoned_cart. This is the default name of the event and you can use it as a trigger for the canvas/campaign. Once this is done, look for the event property that contains the product url and access it with {{event_properties.${line_items}[0].propertyName}}. If the event doesn't have a product url, you can get access the sku or the product_id property and use them to build the product url. 

    There's a difference between a traditional abandoned cart and abandoned checkout in Shopify. If you're aiming to automate communications for the latter, you can use shopify_abandoned_checkout as the trigger and {{event_properties.${abandoned_checkout_url}}} in the CTA. This url will take the user to their specific checkout with all of the items in the cart. 

Arso's avatar
Arso
Practitioner III

Hi Sarah,

If your Shopify integration with Braze is done, it's very simple. 

Look for the event shopify_abandoned_cart. This is the default name of the event and you can use it as a trigger for the canvas/campaign. Once this is done, look for the event property that contains the product url and access it with {{event_properties.${line_items}[0].propertyName}}. If the event doesn't have a product url, you can get access the sku or the product_id property and use them to build the product url. 

There's a difference between a traditional abandoned cart and abandoned checkout in Shopify. If you're aiming to automate communications for the latter, you can use shopify_abandoned_checkout as the trigger and {{event_properties.${abandoned_checkout_url}}} in the CTA. This url will take the user to their specific checkout with all of the items in the cart. 

sarahgriffin's avatar
sarahgriffin
Active Member
2 years ago

This is super helpful, thank you so much! Much appreciated!