Forum Discussion
How to measure channel engagement and effectiveness
Hi all, I am new to braze therefore posing these questions out there. The support hitherto has been phenomenal. We are planning a cross sell initiative to our energy customers and our customer enga...
So I think this is where the plot thickens, I've seen it done through Branch.io tracking (I'm not sure I would recommend it though), so I imagine there are other ways to capture that data.
Depending on the size of your team / your engineering support you might want to pick this up with your engineering team - or decide that you might not need a fully fledged tracking system and prioritise!
I unfortunately have no knowledge of adobe analytics so unsure of what's doable easily or not with it 🙂
This is awesome elyssa , thank you for the reply. Makes a lot of sense. Just keen to know can we add the UTM params to links in Push and In-app (can we add links at all?) and let them persist to track conversions in adobe analytics?
So I think this is where the plot thickens, I've seen it done through Branch.io tracking (I'm not sure I would recommend it though), so I imagine there are other ways to capture that data.
Depending on the size of your team / your engineering support you might want to pick this up with your engineering team - or decide that you might not need a fully fledged tracking system and prioritise!
I unfortunately have no knowledge of adobe analytics so unsure of what's doable easily or not with it 🙂
Perfect Elyssa, thanks for that, yes, I have now configured the links in branch.io and have added unique UTM params for the tracking to be persistent through the funnel so I can track the conversions. Appreciate the help and you have a great day!!
