Forum Discussion
Triggering IAMs in Canvas - Questions from Braze Product Team
Our team at Braze wants to bring real-time triggering in-app message (IAM) functionality to Canvas. Today, real-time triggering IAM functionality only exists in Campaigns. If anyone has a few minu...
Among the two approaches, which would you favor, and what are the reasons for your preference?
Approach 2. Much more valuable for our use cases as it provides the marketer more control on the IAM to serve to a user based on different criteria in each message step.
On a scale of 1-4 (1 = not at all, 4 = very much), how disappointed would you be if we implemented the other approach?
4 = very disappointed. Approach 1 doesn't provide nearly as much value to our team.
On a scale of 1-4 (1 = not at all, 4 = very much), how disappointed would you be if users needed to reopen the app to allow the SDK to refresh information?
4 = very disappointed. We would want to serve them an IAM right away with the next action to take in app.
Would you still be able to use triggered IAMs if this was the case?
Yes, it just wouldn't be ideal.
How frequently do your users typically leave/reopen their app? What scenarios, if any, do you foresee where users are unable to be shown IAMs due to them not reopening the app?
They leave and reopen fairly often but for the purpose of IAMs in a canvas, we'd want immediate action.
