Sender Name and Address for Survey Emails

For regular surveys, I've always used the same name we're using for our marketing emails.

I've made exceptions in cases where we want to have a more personal touch, like for example an email from the founder of the company, but this extends from the sender name to the entire message - it looks and feels like a person sent it manually. 

As for the address, insights@ and feedback@ are a couple of good options if these are not going from a specific person's address as stated above. 

I find it interesting that you decided to send surveys from your transactional domain. I've always sent them from a marketing domain. The law isn't quite clear on this topic, but giving users a way to opt out is better than them having to mark you as spam, even if they could legally be considered transactional. We should probably start a thread on this topic 🙂