Forum Discussion

MichaelFinger's avatar
MichaelFinger
Active Member II
12 months ago

Retargeting campaigns

Has anyone explored or executed a retargeting strategy or campaign with Meta or Google (or both) to customers who've been sent comms from Braze?

I'm VERY interested in messaging customers/prospects with information in Braze and targeting them on the internet and Meta.

Case: user has been sent emails and presented Content Cards but not converted, so how do I use their behavior information to retarget them out there?

I've used a system in the past which I could send users to a Facebook Audience and curious about doing something such as that.

Inspiration
  • Max's avatar
    Max
    Specialist
    12 months ago

    Hey MichaelFinger,

    Hey, Braze has a direct Audience Path integration where you can sync user attributes to Google, Meta and really new as well as Snapchat, Pinterest and TikTok. You can add or remove users from an audience.

    You can find more details in the documentation or the product site.

    Best,

    Max

    • MichaelFinger's avatar
      MichaelFinger
      Active Member II
      11 months ago

      Hi Max

      It's good feature aware of. I'm interested to know of people's experiences using it - criteria they used, prospect behaviour and the results. đŸ˜