Forum Discussion
Migrating to Braze - does IP Warming have to be re-done after taking a break from sending emails?
Hi everyone - a quick question about IP Warming - We're migrating from Responsys to Braze over the festive season. I've heard that if we do IP warming before Christmas and then have a 2-3 bre...
Personally (and this is what Braze Deliverability team will say also), I wouldn't risk jumping right back into full volume after 2-3 weeks of pause.
IP Warming is a constant thing, not just an onboarding thing. Your goal is to keep your daily email volume as consistent as possible for as long as your Braze is sending emails. Also, for any increases in volume, gradual increase is the key.
It also depends on your volume of emails too. After 2-3 weeks, you're back to sending to 5000 users? Sure, that might be okay. Sending to 1M users? I would most definitely IP warm again.
This is the go-to IP warming doc for Braze. Hope it helps!
