Forum Discussion
How Braze measures reachable users
I want to understand if, in the segments module, when I filter my audiences, the total reachable users only considers users with either a valid email address or a push token enabled to receive communications, or all users who generate a user ID in the system, even if I can't reach them.
For example, if I have 300,000 users in my database, and only 100,000 have either a valid email address or push tokens enabled, should the segment total show 300,000 or 100,000?
Thanks!
2 Replies
Reachable means braze would attempt sending (such as a validly formatted email address / one not marked as undeliverable), but it does not mean it is opted-in or deliverable.
Hello Yaritsedelg The numbers shown in the total reachable is the number of profiles meet your segmentation logic. They might not be reachable on email or push.
