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jess_11's avatar
jess_11
Collaborator
1 year ago
Solved

Estimated reachable users and extra funnel statistics

Why the estimated reachable users here is 1M but the extra funnel statistics combined is less than 15k?

What's the real meaning of estimated reachable users and funnel statistics by channel?

Please help answer this confusion I have. Thank you!

  • Hello jess_11  It is well explained in this post here: https://community.braze.com/discussions/orchestration/estimated-audience-v-reachable-audience-v-sent/3570

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  • Hello jess_11  It is well explained in this post here: https://community.braze.com/discussions/orchestration/estimated-audience-v-reachable-audience-v-sent/3570