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Braze Bonfire is getting an upgrade. From April 6 through April 13, 2026, Bonfire will be read-only while we tinker behind the scenes to improve your experience in the community. Read more.

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Forum Discussion

Tobias's avatar
Tobias
Collaborator
1 year ago

Custom event as trigger to deactivate/hide IAM

Hello everyone, I am looking for a solution for the following case: A user searches for a product via a form on our website, the search button is triggered with the custom event ‘Search_Item’. Now a...
In-App Message
Manoj__'s avatar
Manoj__
Visionary
1 year ago

Hello Tobias It’s not possible to discard in-app messages programmatically—they require user interaction to be dismissed.

For your use case, however, you could consider using content cards, which can expire after a set duration. The challenge lies in your 6-15 minute loading window. While content cards can expire and be reloaded, the expiration time remains static.