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MaggieBrennan's avatar
MaggieBrennan
Icon for Community Manager rankCommunity Manager
7 months ago

Use cases with AI Item Recommendations

What Recommendations and use cases are available with AI Item Recommendations?

  • Several types of recommendation can be achieved with this engine , this includes: 

    • AI Personalized - Using Transformer models to predict the best product for each person based on the history of interaction events. 
    • Most recently engaged - which can be tied to any interaction event, (as long as that data is being tracked in Braze in reference to the catalog) including use cases such as: 
      • Recently Clicked 
      • Recently Viewed 
      • Recently Liked 
      • Recently Engaged 
      • Recently Purchased 
    • Most Popular - Which includes most commonly engaged with - tied to any interaction event. This can include
      • Most Viewed 
      • Most Purchased