Tell us more about how this win has helped inspire future campaigns

Mint Mobile has done a few additional partnerships since the Jack in the Box free milkshake promotion, including giving away 6 months of Paramount+ streaming service. For this partnership, all existing and new customers were given a Paramount+ promo code to get 6 months of Paramount+. We used the promo code creator, similar to our Jack-in-the-Box campaign to deliver the unique promo codes to all our customers.

These partnerships have revolved around giving something to our customers without asking for anything in return (besides being our customers). We like to provide these special surprise and delight moments to our customers.