Tell us about an effective channel mix

The three that come top of mind are: Email + WhatsApp, Push + WhatsApp, and In-app messages + WhatsApp. Let’s break it down: 

- Email + WhatsApp - This is a perfect, complimentary pairing. Use email to reach your broader audience with more message “real estate” for images and copy, and then send a shorter, more personalized follow-up message on WhatsApp to your high-value customers. 

- Push + WhatsApp - These two are a cost optimization duo. Send a lower cost push to your broader audience first, and then send a targeted message on WhatsApp only to those who didn’t engage with the push. Also keep in mind that you may have some Push Subscribed customers who aren’t WhatsApp Subscribed and vice versa; segmenting your audience and sending a similar message on both channels can be an effective way to maximize your reach. 

- In-app message + WhatsApp - No mystery behind this pairing! Use WhatsApp to effectively reach users when they are outside of your app. Once you bring them back in, use an in-app message to provide more information on your promotion or update, and to drive the user to their next best action.