Forum Discussion
List-unsubscribe header with preference center page
Our company uses a custom preference center page as our unsubscribe link, so that customers can opt-out of any or all subscription groups (custom preference center created via API: https://www.braze....
Thanks jennifer - that's what I figured! If I were to re-word my original question, I suppose I would put it to you all like this:
If we use OOTB Braze unsub function AND we turn on the list-unsub header currently available NOW in Braze; does that meet the requirement for one-click unsubscribe? (I don't think it does because as I read the documentation, it looks like current functionality is set up as MAILTO: and doesn't include an HTTPS URI).
If not, will the feature that's mentioned in the Note here satisfy the requirement? (Mostly looking for confirmation that Braze is working on product functionality to address this upcoming requirement).
Anyone using a custom pref center is going to have to build in custom header code to accomodate the one-click header unsubscribe link.
catmears Yepp, the current list-unsubscribe header available in our Email Preferences does not meet the requirement because it is a mailto. However, Braze is currently developing support for one-click unsubscribe header, which will meet the requirement from Yahoo/Gmail.
Correct, marketers that have a custom preference center or a custom unsubscribe functionality will need to set up a one-click unsubscribe URL that adheres to the requirements in the docs. Braze's upcoming feature will allow customizing our list-unsubscribe header to include a single one-click unsubscribe URL that will get automatically added to all marketing messages
