Forum Discussion
List-unsubscribe header with preference center page
Our company uses a custom preference center page as our unsubscribe link, so that customers can opt-out of any or all subscription groups (custom preference center created via API: https://www.braze....
Hey Ryan! This is a great question for our Product Team to take a look at, but here's what I know: The preference center page is totally fine for the required unsubscribe option in the body of the message, but the list-unsubscribe header needs to be a true one-and-done unsubscribe option that happens seamlessly within the mailbox UI and doesn't require any additional user input. You can read more about it in RFC8058 if you're feeling especially nerdy. 🙂 Hope that helps a little!
Hey ryan_quinlan Goot is 100% correct here that your list-unsubscribe header cannot direct users to a preference center as that goes against RFC 8058. It needs to be a one-click unsubscribe URL that adheres to the protocol
