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- DavidOStrategist II
As an organisation, AI, and since we are on the topic I don’t believe it will take marketer's jobs, but I do believe it will take the jobs of marketers who don’t embrace AI as a side-kick. From a Clipchamp perspective, our north star currently is MAU, so we have focussed heavily on email to drive users into our app. In 2024 we will be focussing more on engaged and active users through content cards and in-app messaging.
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