Forum Discussion

MaggieBrennan's avatar
MaggieBrennan
Icon for Community Manager rankCommunity Manager
9 months ago

Nacho, let's hear your thoughts on this year's CER trends

Nacho, of the top three trends highlighted in the 2024 Global Customer Engagement Report, which is most interesting to you and why?

  • Even though today many companies are focused on how to leverage AI to automate tasks and improve/optimize user experiences, for me the most interesting topic is how mixing different channels for the same strategy achieves different results. I believe that there is a lot of room to test the best strategy for each audience or segmentation to achieve the goal of generating deeper engagement