Google Tag Manager

Forum Discussion

  • LindseySilver's avatar
    LindseySilver
    Braze Employee
    2 months ago

    AI has changed how customers shop during the holidays. 1/3 of people say they plan to use ChatGPT or alternatives while holiday shopping. So if you’re not reaching customers with AI, someone else will 😱

    You can use AI at every phase of the holiday planning process - A few to mention:

    • AI Data Analysis: Learn from past holidays and spot trends early with Conversion Correlation which can identify what type of campaigns and behaviors lead to purchases
    • AI to QA Content: Avoid revenue-costing mistakes and lighten your workload leading into holiday with Content QA with AI. Let AI proofread your copy for errors, analyze the tone of your message and give suggestions on how to fix them.
    • Automate the Journey with AI: Automatically send customers down the best journey with Personalized Path. Create several paths for customer engagement with different triggers, messaging frequency, and messages. AI will handle the optimization.

     

    Want more info? Check out Why AI is a Necessity for Retail Marketers.