February 2024 AMA - brands that inspire you
Are there any brands that inspire you in the way that they market to you or show up as a brand?
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I love the way Elgato, a producer of video and streaming equipment shows up. They make great lights, mics, and the Streamdeck among other things but everything they do, including their messaging, screams ‘We spent great care making this’, but somehow they move so fast as a company, and innovate all the time. Quality, innovation, and speed is a tough trifecta to nail but they’ve done it. As a result, if they send me a message, I’ll always read it as I don’t know what unexpected delights could be in there.
