Announcing the Braze Data Platform
Today, we're excited to launch the Braze Data Platform, unifying our data products and integrations under one umbrella. Here’s a quick rundown: What is it? 🤔 The Braze Data Platform powers tailored, impactful experiences across digital touchpoints with three core pillars: Data Unification: Ingest and consolidate first-party data from any source with ultra-low latency. 📊 Includes Cloud Data Ingestion and Data Transformations. Data Activation: Understand customer behaviors and preferences in real-time with an always-on data stream updating profiles and segments instantly. 🔄 Includes SQL Segment Extensions and Deterministic ID management. Data Distribution: Stream data to external systems for better insights and decisions using powerful partner integrations. 🌐 Includes Currents and Snowflake Data Sharing. Read moreNavigating Global Engagement with Tools that Build Confidence
To help marketers engage their customers at all the right moments, Braze is introducing a collection of features designed to enhance the scalability, security, and experience of our platform. These features enable: Sophistication at a global scale, for any and every moment: As one example, our new Multi-Language Composition feature simplifies workflows for building customer journeys and brand equity across regions. This feature enhances our platform's ability to deliver personalized, culturally relevant messages across diverse regions at scale. Secure, privacy-first capabilities: New features we’re launching include Roles, which introduces a simplified and de-risked permissions structure to enhance security controls for admins setting up Braze users. Just-in-time Provisioning streamlines the setup for new team members and enhances security by ensuring timely access control and reducing the risk of unauthorized access. PII Custom Attributes enhance data privacy and governance controls by preventing unauthorized access to your brand’s customized sensitive information. Data Deletion preferences boost data protection and privacy by anonymizing personally identifiable information (PII) in customer events and messages based on end-user consent. Additionally, CDI Segments reduce risk without sacrificing personalization by securely using a zero-copy data approach to pull directly from your data warehouse to target specific demographics. This feature enhances data warehouse access for marketers, enabling them to swiftly construct detailed audience segments while minimizing overhead and operational costs. Confident User Experience: Our newest feature to help marketers achieve this is Preview User Paths, which enable marketers to more meticulously test complex multi-stage journeys before running them, allowing for adjustments and team input at every step. As marketers navigate the complexities of global engagement, confidence remains cornerstones of effective customer relationships. Braze continuously strengthens customer trust by providing tools designed to ensure that every interaction is secure and personal—because when confidence scales, so does your impact. Read more hereGet to know Sage AI by Braze™
Savvy marketers like you are on the hunt for new ways to craft memorable experiences withcustomers, save time, and get more ROI out of their customer engagement strategy. The pressure is on to keep up and AI is emerging as a go-to for brands to stay ahead. But the possibilities of AI can be overwhelming. That’s where Sage AI by Braze™ comes in. Sage AI by Braze™ is your trusted marketing advisor. Use AI to tailor recommendations for each customer, unlock sophisticated personalization and prediction at scale, generate authentic content, and drive the most high-value actions from each customer. Learn MoreShare Your Braze Experience & Unlock a Special Surprise💥
Hello Bonfire!👋 We'd love for you to share your valuable insights and experiences with Braze on TrustRadius. Your feedback helps others make informed purchasing decisions and contributes to the continuous improvement of our Braze platform. After submitting your review, please comment below and I will be in touch with a special surprise as a token of our appreciation for your time and input. Thanks for reading!Leave a review, receive a gift from Braze!
❄️Happy Holidays, Bonfire community!❄️ We would greatly appreciate your help with something. If you have a few minutes to spare, please consider leaving Braze a review on G2.☃️ Over 60 million professionals share their opinion on G2 about software they use daily, and we would love for you to share your thoughts on Braze.With your help, we can further secure our position as a leader in the marketplace. Use this link and you will receive a $25 Amazon gift card 3-5 days after your review gets approved. Who doesn’t love an extra gift card during the holiday season? Please let us know if you have any questions! Happy Holidays!!☃️ ❄️Team Braze❄️
