CRM/Lifecycle Marketing Manager (Watertown, MA)
Apply here!Reporting to the Sr. Manager of Performance Marketing, the CRM / Lifecycle Marketing Manager leads NESN’s data-driven approach to the strategy, execution and optimization of user engagement, personalization, retention and reactivation. The CRM /Lifecycle Marketing Manager nurtures our loyal New England and Pittsburgh fans throughout their lifecycle with NESN and SNP’s digital products. They will partner with the larger marketing team on marketing plans, programs and campaigns; drive measurable lift; ensure consistency of brand representation across multiple channels; and collaborate with internal and external partners on various company initiatives. Most of all, they have extensive experience with A/B testing and experimentation, an eye for great creative and copy and excellent analytical marketing instincts. Please note - This is a hybrid role, working 4 days per week onsite in Watertown, MA. Essential Duties and Responsibilities: Strategy Development and Execution: Own, drive, and report on KPIs and targets related to onboarding, engagement, conversion, retention, churn, and reactivations. Lead the development of comprehensive strategies leveraging data and customer insights to achieve acquisition, engagement and retention goals. Develop a multi-channel communication strategy encompassing email, push notifications, in-app messages, and other channels as appropriate. Devise and execute promotional offer strategies and roadmaps, tracking and reporting against results. Propose and lead the development of longer term lifecycle marketing capabilities (e.g., SMS) Lead QBRs elucidating performance, learnings, and future opportunities. Cross-Functional Collaboration: Partner closely with Legal, Finance, Insights & Analytics, Sales, Product, and Engineering teams to ensure alignment and collaboration. Drive cross-functional campaign strategies and learnings across marketing initiatives, subscriber acquisition, programming/content, and sales efforts. Partner with external organizations to advance our objectives and ensure campaigns are holistic, leveraging our broader ecosystem’s reach and touch points. Customer Experience Enhancement: Build a holistic, personalized view of the customer experience, identifying pain points and recommending solutions. Lead actionable customer segmentations and personalization efforts to enhance customer touchpoints and communications. Stay updated on digital trends, competitors, and industry best practices to continually improve strategies. Partner with Product team to more efficiently evolve the customer experience and journeys throughout the customer lifecycle. Campaign Development and Optimization: Devise, launch, test, and optimize campaigns across the customer lifecycle, content calendar, and seasonal holidays through multiple channels. Monitor and analyze campaign results to understand efficacy and guide optimization efforts. Develop robust test and learn strategies to optimize campaigns and improve key engagement and retention metrics. Share out results with key stakeholders in a succinct fashion for implementation and optimizations in future campaigns. Vendor Management and Growth Marketing: Manage CRM agency and team in activation of data and customer insights. Lead internal (or external vendor partners) team of growth marketers to execute on key projects. Provide recommendations for goals, KPIs, and targets using internal knowledge sources. Analyze product performance and identify improvements to drive usage and growth strategies. Product Management and In-Product Messaging: Understand user needs and behaviors to drive product roadmap decisions. Develop in-product messaging strategy from idea to execution, ensuring alignment with overall marketing initiatives. Balance the needs of multiple teams and stakeholders and act as a central resource for cross-functional collaboration. Turn roadmap into detailed project plans and manage execution to fruition, conveying progress and results effectively. Qualifications: 5+ years of experience executing targeted marketing campaigns, effective promotions, and lifecycle marketing or CRM Bachelor’s degree required Experience working for a sports team, network, streaming, or tech company a bonus Strong experience in a mobile-first, omnichannel, subscription environment Proficiency in Marketing Automation and MarTech software (ideally Braze) Comfortable in a data-driven business environment and able to pivot readily based on real-time data Detail oriented with excellent organizational skills Solid interpersonal and communication skills Intimate understanding of design, copy, and email best practices/guidelines; HTML coding and design experience preferred Strong ability to work collaboratively in a team-oriented environment across various departments A demonstrated ability work under limited supervision in a high pressure and loosely structured environment Positive, people-oriented, and energetic attitude Ability to work from the Watertown, MA office four days with option for one remote day per week, and willingness to work weekends and evenings on an as needed basis Must embrace the NESN Core Values: People, Customer Focus, Adaptability, Teamwork, Diversity, Integrity, Accountability, Passion and Social Responsibility. Who We Are: NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials. NESN also manages SportsNet Pittsburgh, a recently branded regional sports network that televises Pittsburgh Penguins and Pittsburgh Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY. Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration. NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.Head of CRM @ Indeed Flex
Location:London, England, United Kingdom We are Indeed Flex. We Help People Get Jobs. Right now, we’re hiring! The current staffing model is broken, with low wages and limited opportunities. As flexible work continues to grow, we’re taking a radically different approach: providing job seekers with control, ownership and choice, so employees can find the working patterns and scenarios to suit their lifestyles. In doing so, we aim to revolutionise the industry. After demonstrating our approach throughout the UK under the Syft brand, we were acquired by Indeed.com in 2019 and we rebranded to Indeed Flex in 2020. With continued independence and phenomenal levels of support we’ve been able to accelerate our mission as we expand throughout the US as well as the UK. Fast growth creates tremendous opportunities - come and join a team of inquisitive, passionate, and driven individuals helping each other grow and building something meaningful! Main Purpose Indeed Flex is seeking a highly-organized, data driven, creative and tenacious Head of CRM to lead our centralized CRM Marketing team.With a remit spanning UK and US territories, the Head of CRM will ensure we provide an industry-leading experience for jobseekers by delivering the right message, to the right audience, at the right time. Your efforts will directly drive business impacts through meaningful lifecycle engagement, partnering stakeholder teams to deliver communications that enable seamless jobseeker acquisition, drive longer term retention and build value in our brand and services. Responsibilities & Duties Manage and optimize our CRM technological stack (email, SMS, in-app message, push notification), prioritizing data integrity and compliance. Oversee system integrations for data capture and management (including event/attribute mapping and segmentation) alongside campaign tracking. Partner with Product, Technology and Engineering teams as lead subject matter expert, providing guidance and advice in terms of acquisition funnel and app transactional communications. Devise robust CRM strategies leveraging marketing automation to drive shift frequency and longer term retention. Influence business direction, establishing strong working relationships with peers/colleagues and taking a lead role in driving new ideas/initiatives to execution. Operate a stakeholder model for BAU demand, spanning campaign design, QA, data segmentation, scheduling, execution and reporting. Cultivate a culture of testing, exploring new approaches/technologies and driving continuous improvement in efficiency. Manage vendor relationships. Build and motivate the CRM team, creating opportunities for the team to grow and flourish. Requirements Proven experience in a customer marketing, email marketing, or engagement marketing role, preferably across multiple territories. Resilience and excellent stakeholder management experience in a complex environment. Extensive experience of user journey mapping, A/B testing and post-campaign analysis Experience of managing direct reports A track-record of demonstrable business results through testing and deploying effective marketing and lifecycle campaigns across different channels Expert knowledge of customer data management processes, segmentation and databases. Experience of establishing marketing lifecycle automation Extensive knowledge of Braze, plus an understanding of other CRM platforms Skilled at planning, organising, prioritising, and executing simultaneous projects and activities Ability to thrive in a fast-paced, collaborative team environment A self-starting attitude, high internal drive, requires minimal direction. Benefits Up to £80,000 salary per annum + bonus 25 days holiday Hybrid/Flexible working model (Monday & Friday Office days) Free lunch in office Cycle to work scheme Pension Private Medical Healthcare Dental Plan Discounted gym membership Day off on your birthday Regular team building events Perkbox - discounts and goodies on some of your favourite brands You’ll fit right in at Indeed Flex if: You’re a great communicator and highly collaborative. We’re best when we all pull in the same direction You don’t mind doing the work, whatever it is - you can see the impact at the end and you’re in it for the long haul Data is your heart and soul - you know you need it to drive you in the right direction You’re proactive and always willing to learn You can navigate the ambiguity and high levels of autonomy in a scale up environment - you know what we’re about and you want to be a part of it Click here to apply.
Open Role at Vans: Sr Manager, Retention Marketing
Location: Vans Costa Mesa HQ, CA (3x a week minimum) Description: As a member of the Vans Americas eCommerce organization, the Senior Manager Retention Marketing will lead a team responsible for consumer communication & marketing via our Email, SMS and App Push channels. Through these channels, the Senior Manager will focus on consumer retention & lifetime value, and drive the respective revenue targets. Full Job Description:https://vfc.wd5.myworkdayjobs.com/en-US/vfc_careers/job/Vans--Senior-Manager--Retention-Marketing_R-20240603-0120-1 Salary Range (Optional) $127,008.00 USD - $158,760.00 USD annuallyHead of CRM Operations
Location: Paris Description: You're customer obsessed and can't base any decision without data? Come join the Deezer CRM team! We have taken our obsession for our users and injected it with new thinking and ways to disrupt how we do CRM. For this transformative organisation, we need a diverse team of CRM experts all dedicated to design, build and activate new ways to engage our users. Beyond ideation and concepting, we need resourceful individuals who can dig into the how and thrive working in a dynamic environment to get things done. As the Head of CRM Operations, you lead a team of CRM experts focusing on building strong engagement at each stage of the user lifecycle. You and your team work day to day with the content, marketing and product teams to translate business needs into customer centric plans. From strategy to planning and activation your team drives end-to-end processes to deliver innovative & personalised CRM campaigns across all channels. Full job descClient Manager - App Marketing Agency Wuzzon
Location - Amsterdam, Netherlands Client manager app marketing (32-40 hours) Mission of your function: Your mission is to make advertisers happy. You are the indispensable link in making app campaigns successful for customers such as Shell, Peaks, Scoupy and Glimble. You have a passion for (app) marketing technologies and you are the first point of contact for our customers, with whom you build lasting relationships. Even though the app marketing playing field may still be fairly new to you, you’re looking forward to immersing yourself in it. Your goal is to maximize ROAS, manage budgets and help Wuzzon grow to strengthen its position in Europe as the #1 app marketing agency in the Benelux. As a client manager you will work with a team of specialists who carry out the entire portfolio of app marketing activities, such as managingGoogle App- and Apple Search Ads campaigns, app store optimization, the retention and engagement process. Since we partly workremotely, you have extra freedom and this motivates you. You will join an enthusiastic and driven team, in which you play an important role and help us achieve our ambitious growth objectives. Outcomes you will achieve As a client manager, you are responsible for managing customer teams and you are involved in the delivery and expansion of services and strengthening the collaboration with the customer. You are strong in maintaining good contact with internal and external stakeholders. Customer-oriented acting is in your DNA. You know how to create a vision for customer satisfaction and growth. Wuzzon team is inspired by your knowledge, working method, positive spirit and drive to get the best out of yourself and others. You first identify potential business opportunities and are busy maximizing our added value. You can switch well between the various customers and you carefully manage the budget. You devise new strategies and methods to improve processes and productivity within Wuzzon. Campaigns are extensively reported, tracked and analyzed because you understand the challenges of the customer. Because you are interested in market developments, subscribed to various industry newsletters and regularly visit trade fairs and events and/or follow (online) courses, you are up to date and you see opportunities to improve yourself and the company. You can manage a team of 2-3 people. You feel comfortable in a small and close-knit, dynamic working environment and you speak the language of both the marketer and the IT specialist. with a flexible and pragmatic approach, nothing is too much for you and you achieve concrete goals. What do you need to achieve these outcomes? Just like during your HBO or WO study, in your group of friends or your previous job, you are the one who wants to get the best out of yourself with great enthusiasm and an enormous drive. You inquire about possible wishes and needs of the customers. Online marketing, analysis tooling and CRM tooling is not new to you. You have the ability to manage yourself, take initiative, work with tight deadlines and always have a positive attitude. You have an excellent command of the Dutch and English language You recognize yourself strongly in our core values:freedom, responsibility, trust, happiness and improvement. Proven track record of building strong relationships to drive business growth. 2-4 years of relevant work experience, preferably on the agency side. You have affinity with online marketing / mobile / app marketing. What do you get in return for your hard work? Competitive salary Laptop and expense allowance Lots of freedom and daily connection with an informal, young, driven and enthusiastic team Lots of room for personal development Career opportunities Remote working options with optional office space in the heart of Amsterdam Regular Wuzzon meetups in the Randstad with the whole team Training and learning options About Wuzzon Wuzzon is the most fun app marketing agency in the Netherlands. Happy consumers, publishers and happy advertisers, that is our mission. Our team of conversion specialists ensures more app downloads, registrations and purchases for customers such as Wehkamp, Picnic, Peaks and Cake on a daily basis. Something for you? Do you see yourself developing in a work culture that is characterized as open, transparent, pleasant, involved and result-driven? Please contact us by sending your CV and motivation letter tobrigitta@wuzzon.com, or fill in the form below. If you have any questions, feel free to contact us on +3120-8202355.
