Channel Substitute.
I’ve seen so many wasteful forms of communication that could be handled more effectively with CRM channels—yet brands continue relying on outdated, inefficient methods. ✅ Event Reminders via Call Centers? → A well-timed push notification or SMS would be faster, cheaper, and ensure the message actually lands. ✅ Mass Email Blasts for Promotions? → A behavior-based CRM journey can tailor offers dynamically based on customer interest, rather than sending generic discounts. ✅ Website Pop-Ups for Account Reactivation? → A personalized email or in-app message triggered by inactivity would recover users without annoying everyone. ✅ Store Flyers for Loyalty Programs? → Why not leverage CRM automation to send a targeted push or SMS only to engaged customers instead of wasting print materials? ✅ Manual Follow-Ups for Onboarding? → A multi-step CRM journey with email + in-app education would ensure higher activation rates with less manual work. So many day-to-day marketing efforts could be more effective, personalized, and cost-efficient just by leveraging CRM channels properly. That's it, just a note of things I see that drives me crazy.
New Braze YouTube Resource!!
Hey everyone! I'm excited to share that my team at Covalent Marketing (a trusted Braze consulting and services company), has just launched a series of new YouTube videos... Braze Bites. These resources cover essential topics and practical use cases for Braze users at all levels, in quick digestible videos. Check them out, and let us know if you find any of the videos helpful—or if there are other topics you’d like to see us cover! https://www.youtube.com/@CovalentMarketingSMS & Using liquids for links
Hi All! I have a question about SMS and app links. I am trying to use liquid logic to change the link based on the device they are receiving the SMS message. I want to change the deeplink to change to ios or Android depending on which device it is sent to. I am having trouble even getting the ios deeplink to populate as a link, as well as using the right attribute and liquid to populate the correct link. Has anyone done this before? I would love any help. Thanks!Accessing a recent event with Liquid in a scheduled message?
I know that I can access the event properties with Liquid if I use the event to trigger the message. But is it possible to get the most recent event by name, and then use the properties of the event using Liquid in a scheduled message that isn't triggered by the event?SMS unsub/opt out benchmark
Hi All, We are trying to find a benchmark for SMS opt-out for mostly promotional SMSs ($ vouchers, % discounts, X weeks free and the like), the audience is a bit broad in terms of time on the database (but basically within the last 6 months) and are looking for a financial product (insurance, Credit card, loans etc) I have done some research and some articles say unsub can be as high as 20% (for the first 30 days after a lead is created) and then I read others that said 2%, 5%...10%... anyway a bit all over the place. Does anyone has some benchmarks or knowledge about this that can share? Cheers 🤩Alias profile management
I am struggling on how to think about managing alias profiles and how we treat them. Specifically around SMS and texting in a keyword. If a phone number is not in the default phone field, a User alias user will be created. This alias profile will only have phone number and subscription group opt-in. How do you go about tying user aliases to an existing profile or figuring out an alias profile does exist as a user in our system. I would love to have a virtual coffee and learn more about how others handle alias profiles in their lifecycle/user journey flows. TIA
