New Braze YouTube Resource!!
Hey everyone! I'm excited to share that my team at Covalent Marketing (a trusted Braze consulting and services company), has just launched a series of new YouTube videos... Braze Bites. These resources cover essential topics and practical use cases for Braze users at all levels, in quick digestible videos. Check them out, and let us know if you find any of the videos helpful—or if there are other topics you’d like to see us cover! https://www.youtube.com/@CovalentMarketingCustomer Data Platforms
I'm currently exploring the mind-boggling space of CDP's, naturally i'm leaning towards those that are Braze Alloy Partners. I'm putting this out to the community for both some vendor recommendations and some advice/pitfalls when integrating. Having worked directly in previous roles with three different CDPs and in the consideration stage for another (Cue the Floods of sales emails :D) i'm careful to not jump in to a contract that i'll regret. Here is a little bit of background information on how it will be used. Snowflake is the warehouse Multiple Brands (4 with potentially more) Currently only planning to plug Braze in but likely other SaaS will come later (Appsflyer/Analytics tool) Ideally more Marketer friendly (self sufficient) than ongoing need for a data engineer So, with this in mind... 1. Who would you choose, why, what was great, what was not so good, did you feel like you got value for money, was there any nasty surprises down the road. 2. I have had some previous experience with SDK toolkits for certain companies not being updated with Braze recent releases, and meant some new features were not in scope. It's been a long time since I ran two instances of the SDK for various types of features (both direct for say IAMs, Content Cards and CDP toolkit for remainder) - would you advocate for this or am I making my life more difficult than it needs to be? The more the merrier, I'm sure i'm not the only one that will have these reservations before making a fairly costly purchase. Thanks, David.
How Braze measures reachable users
I want to understand if, in the segments module, when I filter my audiences, the total reachable users only considers users with either a valid email address or a push token enabled to receive communications, or all users who generate a user ID in the system, even if I can't reach them. For example, if I have 300,000 users in my database, and only 100,000 have either a valid email address or push tokens enabled, should the segment total show 300,000 or 100,000? Thanks!Channel Substitute.
I’ve seen so many wasteful forms of communication that could be handled more effectively with CRM channels—yet brands continue relying on outdated, inefficient methods. ✅ Event Reminders via Call Centers? → A well-timed push notification or SMS would be faster, cheaper, and ensure the message actually lands. ✅ Mass Email Blasts for Promotions? → A behavior-based CRM journey can tailor offers dynamically based on customer interest, rather than sending generic discounts. ✅ Website Pop-Ups for Account Reactivation? → A personalized email or in-app message triggered by inactivity would recover users without annoying everyone. ✅ Store Flyers for Loyalty Programs? → Why not leverage CRM automation to send a targeted push or SMS only to engaged customers instead of wasting print materials? ✅ Manual Follow-Ups for Onboarding? → A multi-step CRM journey with email + in-app education would ensure higher activation rates with less manual work. So many day-to-day marketing efforts could be more effective, personalized, and cost-efficient just by leveraging CRM channels properly. That's it, just a note of things I see that drives me crazy.
sending email to CSV list
Hi there! I'm new to Braze and recently uploaded a CSV file containing 1.5k email addresses. The import was successful, but when I tried to create a campaign using segments, the email addresses couldn't be found. I included the 'email' column along with randomly generated user alias names and labels in the file. Is there something I might have done wrong?Google Consent Update for Audience Sync
Hey All! Hope everyone is doing well. I would like to post a question here regarding audience sync with Google. As you might know, starting Mar 6th, it'll be mandatory to pass the parameters for user consent and ads personalisation consent for Europe. I am reaching out to understand if anyone has a solid plan around how to handle this starting Mar 6th given that currently there is no way for us to pass these parameters to Google via Braze audience sync. Feel free to reach out to me directly!Braze Building Blocks: A Brief Intro to Canvas Flow Audience Sync
Curious about Canvas Audience Sync? Senior Customer Success Manager Donna_Young will walk you quickly through how to create an Audience Sync step in a Canvas Flow in this 2-minute video. You can get all the integration information and suggested use cases in our documentation.
